{"id":100244,"date":"2017-10-30T08:31:14","date_gmt":"2017-10-30T08:31:14","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=100244"},"modified":"2023-10-30T14:54:03","modified_gmt":"2023-10-30T14:54:03","slug":"product-launch-playbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/product-launch-playbook\/","title":{"rendered":"Product launch playbook"},"content":{"rendered":"

How will this playbook help me and my business?<\/h3>\n

This playbook will guide you through the process of how to successfully launch a new product online, mapping each of the activities you need to complete against our RACE Planning Framework. We'll give you a roadmap for success as you carry out preliminary research and define your success factors before utilizing earned, owned, and paid media to make your product a success.<\/p>\n

What is a marketing playbook?<\/h3>\n

A marketing playbook defines the types of communications, best practices and optimization techniques that should be used to maximize return-on-investment for different marketing objectives.<\/span><\/p>\n

The concept is based on the idea of playbooks in sports like American football and baseball. The coach compiles a selection of different offensive and defensive techniques their team can be deploy in different situations to help beat the opposition.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How will this playbook help me and my business? This playbook will guide you through the process of how to successfully launch a new product online, mapping each of the activities you need to complete against our RACE Planning Framework. …..<\/p>\n","protected":false},"featured_media":148031,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nProduct launch playbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Make your next product launch a success using the RACE Planning Framework in this guide to structure your marketing activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/product-launch-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product launch playbook | Smart 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