{"id":100343,"date":"2017-11-09T09:00:26","date_gmt":"2017-11-09T09:00:26","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=100343"},"modified":"2017-11-09T08:41:16","modified_gmt":"2017-11-09T08:41:16","slug":"top-traffic-sources-marketing-saas-companies","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/top-traffic-sources-marketing-saas-companies\/","title":{"rendered":"Top traffic sources for marketing SaaS companies"},"content":{"rendered":"

Most of these companies are dominating online, but where is all their traffic coming from?<\/h2>\n

Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now.<\/p>\n

Today, I\u2019ll be diving into how some of the top marketing SaaS companies drive online growth. Specifically, I\u2019ll be examining their sources of traffic. What makes this study interesting is that it will challenge each company's product offering.<\/p>\n

Each of the 100 companies that I included falls into a certain category such as SEO, social media, content marketing, web analytics, etc.<\/p>\n

Are these companies \u201ceating their own dog food\u201d or do they talk a big game about the benefits of their product without leveraging the \u201cbenefits\u201d themselves?<\/p>\n

Let\u2019s break down how the study was done<\/h3>\n

First, I set out to collect 100 websites that fall into the marketing SaaS company category. Using both Alexa and Similar Web features, I was able to create a large list of various sites within this category. Then I cut the list down, allowing for several industries and a wide range of monthly traffic. At this point, I collected data for unique monthly traffic, traffic share (desktop or mobile), and traffic source. The traffic data included was based on the averages of the past three months.<\/p>\n

\"Marketing-SaaS-Websites-Traffic-Breakdown\"<\/a><\/p>\n

Finally, I had a chance to examine the set of data in aggregate, along with breaking it up into segments and drawing comparisons.<\/p>\n

Disclaimer: SimilarWeb (the source of traffic data), along with other traffic predictors, is <\/em>not as accurate<\/em><\/a> as we might hope it to be. Regardless, all the numbers you see in this study are from the same source, so we can at least assume that they\u2019re on the same playing field.<\/em><\/p>\n

What were the aggregate results?<\/h3>\n

As for an overall look at the results of the study, it\u2019s quite obvious that direct, referral and organic search dominate as the top three sources of traffic.<\/p>\n

\"monthly-traffic-sources\"<\/a><\/p>\n

It\u2019s disappointing that so much of the traffic falls under direct. We can only assume that this is a combination of many different sources, such as the below:<\/p>\n