{"id":100786,"date":"2020-03-18T14:45:00","date_gmt":"2020-03-18T14:45:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=100786"},"modified":"2020-05-20T16:20:55","modified_gmt":"2020-05-20T15:20:55","slug":"snapchat-statistics","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/snapchat-statistics\/","title":{"rendered":"Snapchat statistics 2020"},"content":{"rendered":"<h2>How to use Snapchat marketing in 2020 as part of your social media strategy<\/h2>\n<p>Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million.<\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/smarter-snapchat-marketing-guide\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/01\/snapchat-marketing-smart-insights-cover-106x150.jpg' alt='Smarter Snapchat marketing guide'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Download our Individual Member Resource \u2013 Smarter Snapchat marketing guide<\/strong><\/p>\n                    <p>This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. <\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/smarter-snapchat-marketing-guide\/'>Smarter Snapchat marketing guide<\/a><\/p>\n                <\/div>\n            <\/div>\n<p>Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#instagram\" target=\"_blank\" rel=\"noopener noreferrer\">SproutSocial<\/a>, that original feeling is what keeps some of its users engaged to this day.<\/p>\n<p>Now that we are well into 2020, we've taken a look at all the key recent stats to help inform your Snapchat marketing strategy for the year ahead.<\/p>\n<h3>Snapchat statistics 2020<\/h3>\n<ul>\n<li>Snapchat's key demographics are 13 to 29-year olds with <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\" target=\"_blank\" rel=\"noopener noreferrer\">69% of 13 to 17-year-olds using the app<\/a> and 62% of 18 to 29-year-olds using it.<\/li>\n<li>Snapchat reached <a href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\" target=\"_blank\" rel=\"noopener noreferrer\">210 million daily users<\/a> in Q4 of 2019.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-151368\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019-550x340.png\" alt=\"Snapchat users 2019\" width=\"550\" height=\"340\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019-550x340.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019-700x432.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019-150x93.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019-250x154.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-2019.png 706w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/315405\/snapchat-user-region-distribution\/\">US Snapchat users in January 2020<\/a> stood at over 101 million.<\/li>\n<li>86 million US and 67 million UK <a href=\"https:\/\/www.statista.com\/statistics\/552671\/snapchat-app-dau-region\/\" target=\"_blank\" rel=\"noopener noreferrer\">daily active Snapchat users<\/a> were recorded in Q4 of 2019.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-151370\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-by-country-550x353.png\" alt=\"Snapchat users by country\" width=\"550\" height=\"353\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-by-country-550x353.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-by-country-150x96.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-by-country-250x160.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-users-by-country.png 686w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>The current longest <a href=\"https:\/\/www.techjunkie.com\/longest-snapchat-streak\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat streak stands at 1,802<\/a>.<\/li>\n<li>It is expected that Snapchat global advertising revenue is predicted to reach $2.01 in 2020 and $2.62 in 2021.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-151377\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue-550x357.png\" alt=\"Snapchat global revenue\" width=\"550\" height=\"357\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue-550x357.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue-700x455.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue-150x97.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue-250x162.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/05\/Snapchat-global-revenue.png 733w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>However, while Snapchat's daily users are back on the rise, Instagram Stories is now in the top spot with <a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">500 million active daily users<\/a>.<\/li>\n<\/ul>\n<h3>What does this mean for marketers?<\/h3>\n<p>One of Snapchat's biggest advantages is its appeal to younger audiences. Millennials were among the early Snapchat adopters, and are still loyal users. Therefore if your business is made up of mostly millennials, Snapchat may be a good platform for you.<\/p>\n<p>As more marketers turn to Instagram stories there is less competition on Snapchat. So if you are currently seeing ROI on Snapchat continue to push this platform. The key to success on Snapchat is authentic content that offers something users cannot find on any other platform. Share exclusive content on this platform and you could see some good results.<\/p>\n<p>To help you make the most of what seems to be a Snapchat resurgence, take a look at our <a href=\"https:\/\/www.smartinsights.com\/guides\/smarter-snapchat-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smarter Snapchat marketing guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use Snapchat marketing in 2020 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that &hellip;..<\/p>\n","protected":false},"author":516596,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[168],"tags":[1136],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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