{"id":10131,"date":"2012-01-30T10:37:59","date_gmt":"2012-01-30T10:37:59","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=10131"},"modified":"2012-01-30T10:41:28","modified_gmt":"2012-01-30T10:41:28","slug":"new-google-analytics-configuration-tool","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/google-analytics\/google-analytics-setup\/new-google-analytics-configuration-tool\/","title":{"rendered":"New Google Analytics Configuration Tool"},"content":{"rendered":"<h2 id=\"afreetoolforsettingupimprovedtrackingingoogleanalytics\">A free tool for setting up improved tracking in Google Analytics<\/h2>\n<p><strong>Value<\/strong>: [rating=5]<\/p>\n<p><strong>Recommended link<\/strong>: <a href=\"http:\/\/gaconfig.com\/\">Raven GA Config Tool<\/a><\/p>\n<h3 id=\"ourreviewofthetool\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10132\" title=\"Google Analytics Setup\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup-600x310.png\" alt=\"\" width=\"600\" height=\"310\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup-600x310.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup-150x77.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup-550x284.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup-250x129.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/01\/Google-Analytics-Setup.png 1013w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h3>\n<h3>Our review of the tool<\/h3>\n<p>We\u2019ve said many times that Google Analytics is a great tool \u201cout-of-the-box\u201d when you first setup the tags on your site. However, to really get the most from it, it needs a lot of configuration to tailor it for your business as we describe for the new version of Google Analytics in our online training course and Ebook showing\u00a0<a href=\"http:\/\/www.smartinsights.com\/guides\/google-analytics\/getting-more-from-google-analytics-training-course\/\">7 Steps to get more from Google Analytics<\/a>.<\/p>\n<p>I\u2019ve recently discovered this free tool from Raven Tools that I wanted to tell you about since it's a nice tool to help with configuration. It makes some aspects of this an easier process since it steps you through what\u2019s involved for a number of key setup areas of Google Analytics and then produces the tailored code to add to your site. This is much more straightforward than just using the Google Analytics documentation.<\/p>\n<p>You can see from the page there are just 8 tools, the ones I would call out which I think will be most useful are:<\/p>\n<ul>\n<li><strong>Track your company Facebook page interactions<\/strong> - this assumes your using iframes to host interactive features on your Facebook<\/li>\n<li><strong>Event tracking<\/strong> - how people interact with your site - see our post on the <a href=\"http:\/\/www.smartinsights.com\/google-analytics\/google-analytics-setup\/using-event-goals-google-analytics\/\">17 types of event you could be tracking<\/a><\/li>\n<li><strong>404 tracking<\/strong> - something that\u2019s often forgotten, but important to review to improve experience for when content on your isn\u2019t found.<\/li>\n<\/ul>\n<h3 id=\"howtoapplythetool\">How to apply the tool<\/h3>\n<p>If you\u2019re not happy with how Google Analytics is setup to report and improve your site I suggest you start by auditing what you could and should be measuring against what you are measuring. See all our articles from our <a href=\"http:\/\/www.smartinsights.com\/google-analytics\/google-analytics-setup\/\">Google Analytics Setup page<\/a> and our Google Analytics Setup checklist.<\/p>\n<p>Then work with your tech people or agencies who can implement the code on your site and then specify which of these make sense to implement for your site.<\/p>\n<p>As with all updates to Google Analytics tracking, make sure you test them on a separate test profile before rolling them out to your main tracking profile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A free tool for setting up improved tracking in Google Analytics Value: [rating=5] Recommended link: Raven GA Config Tool Our review of the tool We\u2019ve said many times that Google Analytics is a great tool \u201cout-of-the-box\u201d when you first setup &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":10132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[109],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Google Analytics Configuration Tool | Smart Insights<\/title>\n<meta name=\"description\" content=\"New Google Analytics Configuration Tool A free tool for setting up improved tracking in Google Analytics Value: Recommended link: Raven GA Config Tool Our review of the tool We\u2019ve said many.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/google-analytics\/google-analytics-setup\/new-google-analytics-configuration-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Google Analytics Configuration Tool | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"New Google Analytics Configuration Tool A free tool for setting up improved tracking in Google Analytics Value: Recommended link: Raven GA Config Tool Our review of the tool We\u2019ve said many.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/google-analytics\/google-analytics-setup\/new-google-analytics-configuration-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-30T10:37:59+00:00\" \/>\n<meta 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'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. 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