We believe that to succeed in their careers, marketers need to develop strategic skills as highlighted by the purple part of the T in our visual, plus develop knowledge of best practices for media channels shown across the top of the T.<\/p>\n
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How do we help our members?<\/h3>\n
We help individuals improve their personal digital marketing skills and businesses of all sizes increase their leads and sales by creating action plans to transform their use of integrated digital marketing.<\/p>\n
Our approach is to support our members to improve their digital maturity by using a more strategic, data-driven approach to create practical action plans. Our member resources are structured using the RACE Growth System, which is an integrated framework to help members plan, manage, and optimize all their marketing activities.<\/p>\n
Learn more about how we help our members reach their personal career goals and improve their business marketing effectiveness by:<\/p>\n
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- Supporting your skills and career development<\/a> through our learning paths and actionable templates<\/li>\n
- Improving marketing results for your business<\/a> through using our comprehensive resource library<\/a> of learning courses, guides and practical templates<\/li>\n<\/ul>\n
Our members' area gives easy access to all resources with the paid members dashboard showing all resources downloaded and progress through Learning Paths.
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<\/p>\nDigital marketing toolkits<\/h3>\n
Our core toolkits cover all key aspects of digital marketing. Each toolkit enables members to quickly complete an audit for a communications channel or activity and then create an optimization plan following recommended best practices or 'standard operating procedures (SOPs)'.<\/p>\n
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- View All 20 Smart Insights Marketing Toolkits<\/a><\/li>\n<\/ul>\n
Each toolkit has a learning path to explain best practices and our unique downloadable presentation and spreadsheet templates aimed at make it quick for you to create forecasts and plans to present to others. Other toolkits including digital branding, digital transformation and advice on different B2B and B2C sectors.<\/p>\n
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<\/p>\nWe also offer Content Partnerships<\/a> which are our advertising program that supports martech vendors and agencies by growing awareness and providing leads through our range of PR and advertising options. We do this by offering members the option to download a whitepaper or attend webinars with partners.<\/p>\n
Our story<\/h3>\n
Digital marketing and technology experts Dr. Dave Chaffey and Stuart Miller launched Smart Insights in 2010 with the aim of providing marketing professionals with a single up-to-date source of best practices to create and implement plans to take advantage of the opportunities of digital marketing.<\/p>\n
The Smart Insights team<\/h3>\n
Our team is made up of experienced and active digital marketers with a wealth of knowledge between them. We are all passionate about helping individuals and businesses get the most from their marketing, sharing our experiences and seeking to learn as much as possible along the way.<\/p>\n
Smart Insights is owned and operated by our two founders:<\/p>\n
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- Dr. Dave Chaffey<\/a>, a digital strategist, trainer and consultant who is a bestselling author of digital marketing and e-commerce books. He was recognized by the Chartered Institute of Marketing as one of 50 gurus who has \"shaped the future of marketing<\/em>\". As well as developing our member content, Dave continues to speak, train and consult on digital marketing strategy.<\/li>\n
- Stu Miller, CEO has over 20 years of experience in managing web-based technology for large companies and start-ups. Before getting the ball rolling with Smart Insights, Stu worked as a consultant and was a co-founder of digital marketing agency First10. He also advises a number of ecommerce startups including Hello Nails<\/a>, a niche business selling nail wraps<\/a> to the UK market.<\/li>\n<\/ul>\n
Want to know more? Book a free consultation<\/h2>\n
- Stu Miller, CEO has over 20 years of experience in managing web-based technology for large companies and start-ups. Before getting the ball rolling with Smart Insights, Stu worked as a consultant and was a co-founder of digital marketing agency First10. He also advises a number of ecommerce startups including Hello Nails<\/a>, a niche business selling nail wraps<\/a> to the UK market.<\/li>\n<\/ul>\n
- Dr. Dave Chaffey<\/a>, a digital strategist, trainer and consultant who is a bestselling author of digital marketing and e-commerce books. He was recognized by the Chartered Institute of Marketing as one of 50 gurus who has \"shaped the future of marketing<\/em>\". As well as developing our member content, Dave continues to speak, train and consult on digital marketing strategy.<\/li>\n
- Improving marketing results for your business<\/a> through using our comprehensive resource library<\/a> of learning courses, guides and practical templates<\/li>\n<\/ul>\n