{"id":102049,"date":"2018-08-02T09:00:00","date_gmt":"2018-08-02T08:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=102049"},"modified":"2018-08-02T13:43:12","modified_gmt":"2018-08-02T12:43:12","slug":"7-great-resources-inspire-agency-marketing-initiatives","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/agency-marketing\/growing-a-marketing-agency\/7-great-resources-inspire-agency-marketing-initiatives\/","title":{"rendered":"7 great resources to inspire your agency marketing initiatives"},"content":{"rendered":"

If you're trying to market an agency, these 7 resources and our 'Marketing your Agency' guide will help you<\/h2>\n

Where do you turn to, to check your Agency\u2019s new business framework is as comprehensive and potentially as effective as it could be? Well if you're reading this, then Smart Insights is one of those places. But there are other \u2018new biz\u2019 coach or consultancy voices out there with lots of experience to share. So I thought it would be useful in this post - that accompanies our recent guide about marketing your agency<\/a>\u00a0 - to share a few of those with you.<\/p>\n

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\n \n Marketing your agency effectively\n <\/a>\n <\/div>\n
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Download Business resource \u2013 Marketing your agency effectively <\/strong><\/p>\n

A best practice guide with case studies and checklists on how to effectively market your digital agency.<\/p>\n

Access the Marketing your agency effectively<\/a><\/p>\n <\/div>\n <\/div><\/p>\n

Marketing an agency<\/h3>\n

As part of my work with agency clients, I talk about taking a structured approach to raising their profile, promoting their services with a sound value proposition and working through a coherent new business framework. Much in the way, they will do with clients but often don\u2019t for themselves - falling foul of the cobbler\u2019s children syndrome!<\/p>\n

Taking time to read or watch the thoughts of new business experts (a subset of the \u2018agency growth\u2019 field) can pay dividends in terms of where you focus your agency resources and efforts to acquire new clients.<\/p>\n

That\u2019s something I do myself, even though I\u2019ve worked alongside and at one point directly in new business units over the past 25 + years. I \u2018get\u2019 (or at least hope I do!) best practice agency new business approaches but you can always learn from others.<\/p>\n

Things change and you need to flex your activity accordingly: if you are still doggedly only using cold calling as a new business approach you\u2019re in trouble. That\u2019s an extreme example but hopefully, it illustrates why staying on top of what\u2019s working is a good thing to do!<\/p>\n

To keep on top of new approaches (or to confirm my recommendations are still working in the wider agency world) I have a public agency growth Twitter list<\/a>. The list is dedicated to agency growth practitioners and as a subset of that, I include dedicated new business consultancies and coaches. The list is set up as much for myself as anyone else but I hope it is useful for agencies everywhere.<\/p>\n

Agency marketing resources<\/h3>\n

By way of showing the mix of resources you can access to stimulate your new business activities, I have handpicked 7 for you. These range from \u2018big consultancy\u2019 to growth-hacker.<\/p>\n

Some of the thinking overlaps but each has a great take on the changes that required in an agency\u2019s new business toolkit and their thoughts on what are perennial, effective approaches. Have a read through these resources, you\u2019ll gain lots of ideas around making your agency attractive to the types of clients you really want and having a consistent pipeline of leads in place.<\/p>\n