{"id":103769,"date":"2019-10-31T11:00:47","date_gmt":"2019-10-31T11:00:47","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=103769"},"modified":"2019-10-31T09:55:39","modified_gmt":"2019-10-31T09:55:39","slug":"sales-marketing-attribution","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/sales-marketing-attribution\/","title":{"rendered":"Avoid the Sales vs Marketing Attribution Blackbox"},"content":{"rendered":"

Higher visibility into your attribution model means sales will trust the metrics more<\/span><\/h2>\n

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities.<\/span><\/p>\n

Ultimately this who-gets-credit-for-this-sale struggle is getting pretty old - it\u2019s been around for as long as sales and marketing teams have collaborated together. Could it be that a data blackbox is the root of your problem?<\/span><\/p>\n

Calculating whether a lead was sales or marketing generated can be a pretty complicated calculation, particularly in complex B2B buying cycles where multiple teams are involved. Adroll has a good example here<\/span><\/a>. Due to this complexity, sales leaders tend to distrust the data given to them by marketers and fall back to pointing fingers when things don\u2019t go in their direction.<\/span><\/p>\n

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\n \n How to use Facebook Attribution\n <\/a>\n <\/div>\n
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How to use Facebook Attribution<\/strong><\/p>\n

Learn how to use Facebook\u2019s attribution tool to make data-driven marketing decisions and set yourself apart from competitors.<\/p>\n

Access the How to use Facebook Attribution quick win<\/a><\/p>\n <\/div>\n <\/div>\n

Speaking to my friend about this, he works for a company where the calculation for marketing vs sales attribution answers the following questions:<\/span><\/p>\n