{"id":104085,"date":"2017-12-12T16:32:56","date_gmt":"2017-12-12T16:32:56","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&p=104085"},"modified":"2024-01-26T12:55:31","modified_gmt":"2024-01-26T12:55:31","slug":"digital-transformation-playbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-transformation-playbook\/","title":{"rendered":"Digital transformation playbook"},"content":{"rendered":"

How will this digital transformation playbook help me and my business?<\/h3>\n

Digital transformation projects are complex because there are so many potential marketing activities across different paid, owned and earned media which can be improved. Changes to improve internal processes, team structures and skills, technology, data management, insight, and reporting will all also be required. For larger organizations, transformation projects are complicated further before more teams and functions need to be involved.<\/p>\n

For the maximum impact, revised omnichannel communications need to be integrated across web, mobile, email and traditional platforms, plus in-store\/phone-based communications, if relevant. Potential opportunities from updating revenue and business model may also need to be considered.<\/p>\n

This digital transformation playbook will provide you and your business with a comprehensive structure to follow. It will help you plan and prioritize transformation activities across different marketing communications in the customer lifecycle using the Smart Insights RACE Planning Framework.<\/p>\n","protected":false},"excerpt":{"rendered":"

How will this digital transformation playbook help me and my business? Digital transformation projects are complex because there are so many potential marketing activities across different paid, owned and earned media which can be improved. Changes to improve internal processes, …..<\/p>\n","protected":false},"featured_media":129057,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital transformation playbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Use the structure of the Smart Insights RACE Planning Framework to plan, manage, and implement digital marketing transformation initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-transformation-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation playbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Use the structure of the Smart Insights RACE Planning 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