{"id":10442,"date":"2012-02-07T11:52:12","date_gmt":"2012-02-07T11:52:12","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=10442"},"modified":"2022-11-25T15:29:30","modified_gmt":"2022-11-25T15:29:30","slug":"email-marketing-audit","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/email-marketing-audit\/","title":{"rendered":"Email marketing audit"},"content":{"rendered":"
\n

How will this email marketing audit help me and my business?<\/h3>\n

It's hard to plan a route from A to B if you don't know where you are or even where you need to be. Improving your email marketing is a constant process of examination and optimization, which means regular audits are essential. By regularly benchmarking your capabilities, making improvements to your next campaigns, then reassessing your skills, you'll see how elements of your email marketing strengthen over time.<\/p>\n

The aim of this audit is to provide a fast and systematic method of evaluating the use of email marketing communications and marketing automation within a company. Our email marketing audit is easy to complete, gives you comprehensive criteria to assess your skills against, and provides all the key activities that need to be considered within your email marketing strategy, broken down into six categories:<\/p>\n

    \n
  1. Objectives and Value<\/li>\n
  2. Evaluation<\/li>\n
  3. Email Communications Strategy<\/li>\n
  4. Copy and Design<\/li>\n
  5. Deliverability and Permissions<\/li>\n
  6. Governance<\/li>\n<\/ol>\n

    How is the audit structured?<\/h3>\n

    Our audit is filled with situation statements for you to grade yourself against. For each statement, such as:<\/p>\n

    \"We track revenue generated from our email marketing.\"<\/p>\n

    you will grade yourself on the following scale:<\/p>\n

      \n
    • 0 \u2013 We haven't addressed this<\/li>\n
    • 1 \u2013 We're poor at this<\/li>\n
    • 2 \u2013 We've looked into this and are working on it<\/li>\n
    • 3 \u2013 We're about average compared to our competitors<\/li>\n
    • 4 \u2013 We're good at this but we can optimize<\/li>\n
    • 5 \u2013 We think we're one of the best at this<\/li>\n<\/ul>\n

      Once you have scored your capability for all of your statements, you will be presented with a radar chart to be used as a summary of your email marketing proficiency across the different elements. By reading back through your statement scores, you will know the activities you need to work on initially and what you can look to improve in the next 6-12 months. You may be tempted to stay comfortable with statements score 4-5, but there's always room for innovation and potential to push your results higher!<\/p>\n

      Who is the email marketing audit for?<\/h3>\n

      This email marketing audit has been created for marketing directors, managers, and agencies involved in email marketing who want to improve their marketing automation.<\/p>\n

      The audit can be completed by a single marketer, but you should consider walking through it with a colleague, your team or an external consultant. Doing so will stimulate insightful conversation as you consider each statement and how your brand measured up to your competitors.<\/p>\n

      Latest updates<\/h3>\n

      This audit has been updated to include links to new guides, templates and Learning Path modules from Smart Insights to help you improve at each stage of your email marketing audit. It also now includes a slicer filter so you can see statements that you have given specific ratings (e.g., see all '1' rated statements). When you are developing a plan to improve your email marketing, review how you have rated the above statements and prioritize them using the following matrix:<\/p>\n

        \n
      • 0 \u2013 These tasks either need addressing immediately (as you do not use them) or should be disregarded (as they do not apply to you).<\/li>\n
      • 1 \u2013 These tasks are priorities for improvement in the next three months.<\/li>\n
      • 2 \u2013 These tasks should preferably be improved over the next 3-6 months.<\/li>\n
      • 3 \u2013 These tasks are being completed competently, so opportunities for optimization should be researched.<\/li>\n
      • 4 \u2013 These tasks are reliably completed, so long-term opportunities for refinement and experimentation should be researched.<\/li>\n
      • 5 \u2013 These tasks are executed to an extremely high standard, meaning you may want to think of creative ways to innovate.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        How will this email marketing audit help me and my business? It’s hard to plan a route from A to B if you don’t know where you are or even where you need to be. Improving your email marketing is …..<\/p>\n","protected":false},"featured_media":145670,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nEmail marketing audit | Smart Insights<\/title>\n<meta name=\"description\" content=\"Use our email marketing audit to benchmark your current performance and quickly learn which areas of your email comms need optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing audit | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Use our email marketing audit to benchmark your current performance and quickly learn which 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