{"id":104576,"date":"2017-12-13T15:00:42","date_gmt":"2017-12-13T15:00:42","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=104576"},"modified":"2017-12-13T13:49:17","modified_gmt":"2017-12-13T13:49:17","slug":"3-best-facebook-campaign-examples-2017","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/facebook-marketing\/3-best-facebook-campaign-examples-2017\/","title":{"rendered":"3 of the best Facebook campaign examples from 2017"},"content":{"rendered":"

How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking<\/h2>\n

In our\u00a0Facebook marketing guide\u00a0we share lots\u00a0of examples of practical techniques for businesses to achieve their goals. We're always on the lookout for new examples to share, so we 'put our heads together' in our team to share those we liked best from this year.<\/p>\n

We'd be interested to\u00a0know which campaigns you rate from this year, please share to Facebook, Twitter or LinkedIn.<\/p>\n

The examples we have chosen are all remarkable for getting cut-through and engagement to support the goals of the organisation. Thinking of our RACE planning framework<\/a>,\u00a0\u00a0Facebook (and other social networks) can support all the parts of the customer lifecycle goals from achieving reach, encouraging interactions, generating conversion and customer engagement. We have chosen these three examples since they achieve these across very different categories.<\/p>\n

\n
\n \n Smarter Facebook marketing guide\n <\/a>\n <\/div>\n
\n

Download Premium Resource \u2013 Facebook marketing guide <\/strong><\/p>\n

Understand how to best use social media in your marketing strategy as an individual or as a business.<\/p>\n

Access the Smarter Facebook marketing guide<\/a><\/p>\n <\/div>\n <\/div><\/p>\n

1. KFC Clean eating burger<\/h3>\n

I\u2019m a veggie myself, but I had to admire the impact of this video campaign created primarily for Facebook. It\u2019s a great spoof that sends up health food vloggers, featuring Figgy Poppleton-Rice \u2013 a fictional food vlogger who \u201cwould literally marry kale\u201d. She\u2019s explaining a video recipe for the \u2018Clean Eating Burger<\/a>\u2019: a combination of raw cauliflower, pulsed ice, kale and boiled chicken which is crushed with the not-so-healthy Dirty Louisiana burger which KFC launched in the UK. Over 16 million views shows the power of viral videos which poke fun. Branded virals don\u2019t always link so well to a product, but this pulls it off.<\/p>\n