{"id":107298,"date":"2018-01-18T18:44:52","date_gmt":"2018-01-18T18:44:52","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=107298"},"modified":"2024-02-01T13:33:50","modified_gmt":"2024-02-01T13:33:50","slug":"big-marketing-kpi-benchmarks-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/","title":{"rendered":"Big book of marketing KPI benchmarks"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>One of the main benefits of digital marketing is that it enables marketers to measure their activities more closely than ever before. Your marketing can become more data-driven and your analytics more actionable. It\u2019s important to be able to forecast and review your return on investment, and digital media supports this well.<\/p>\n<p>However, understanding which KPIs (Key Performance Indicators) to use for different types of digital media and platforms can be a challenge, particularly for less experienced digital marketers. There is also the challenge of benchmarking compared to others in your industry: \u2018What does good look like?\u2019 and \u2018How do we compare?\u2019 are common questions we hear.<\/p>\n<p>This is where our <em>Marketing KPI benchmarks reference guide<\/em> will help you. It\u2019s a single indispensable reference, giving you:<\/p>\n<ul>\n<li>A glossary of terms relevant to measuring digital media and platforms<\/li>\n<li>The most relevant KPIs for improving different types of marketing activity<\/li>\n<li>Which KPIs to use for different parts of the customer lifecycle structured through the RACE Planning Framework<\/li>\n<li>The range of KPIs that are typical for different types of media and in different industry sectors such as B2B, travel, financial services, and retail<\/li>\n<li>The most trusted regularly updated sources for getting the latest benchmarking data<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? One of the main benefits of digital marketing is that it enables marketers to measure their activities more closely than ever before. Your marketing can become more data-driven and your analytics &hellip;..<\/p>\n","protected":false},"featured_media":129337,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big book of marketing KPI benchmarks | Smart Insights<\/title>\n<meta name=\"description\" content=\"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big book of marketing KPI benchmarks | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T13:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/\",\"name\":\"Big book of marketing KPI benchmarks | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg\",\"datePublished\":\"2018-01-18T18:44:52+00:00\",\"dateModified\":\"2024-02-01T13:33:50+00:00\",\"description\":\"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg\",\"width\":595,\"height\":839,\"caption\":\"marketing-KPI-benchmarks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Big book of marketing KPI benchmarks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big book of marketing KPI benchmarks | Smart Insights","description":"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/","og_locale":"en_US","og_type":"article","og_title":"Big book of marketing KPI benchmarks | Smart Insights","og_description":"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.","og_url":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2024-02-01T13:33:50+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/","url":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/","name":"Big book of marketing KPI benchmarks | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg","datePublished":"2018-01-18T18:44:52+00:00","dateModified":"2024-02-01T13:33:50+00:00","description":"Better understand which KPIs to use for different types of digital media and platforms with our Marketing KPI benchmarks reference guide.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/01\/marketing-KPI-benchmarks.jpg","width":595,"height":839,"caption":"marketing-KPI-benchmarks"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/big-marketing-kpi-benchmarks-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Big book of marketing KPI benchmarks"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/107298"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":8,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/107298\/revisions"}],"predecessor-version":[{"id":168235,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/107298\/revisions\/168235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/129337"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=107298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}