{"id":1093,"count":4,"description":"Always-on communications or marketing (AOM) is gradually serving as a replacement for more traditional campaign-led communications. The rise of multiple digital marketing channels means that it is easier than ever to engage in ongoing communication with your target audience. Not only can this increase engagement, but it also reduces the \"radio silence\" that can often happen between marketing campaigns.\r\n\r\nWe recommend an always-on marketing approach as it will help you create a managed communications or contact strategy to prioritize and integrate the full range of marketing communications channels and experiences.\r\n\r\nAOM enables you to support prospects and customers on their path-to-purchase using techniques such as persuasive personalized messaging and re-marketing. It also allows you to reinforce your key messaging and form a relationship with your audience, which can pay dividends in the end.\r\n

So what are always-on communications?<\/h2>\r\nAlway-son communications are not like campaign communications that have a set budget for a specific period. They are the continuous investment in paid, owned and earned digital media designed to help engage your audience and meet purchase intent.\r\n\r\nYour communications can help provide more information on your brand, products and services through a range of channels, methods and content types. Always-on marketing can encompass your website, emails, search, social media and publisher sites.\r\n\r\nTo be successful with always-on communications, you need to remember to be:\r\n