{"id":111177,"date":"2018-03-13T09:00:27","date_gmt":"2018-03-13T09:00:27","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=111177"},"modified":"2018-03-15T10:24:47","modified_gmt":"2018-03-15T10:24:47","slug":"8-practical-tips-reduce-saas-customer-churn","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/customer-retention-strategy\/8-practical-tips-reduce-saas-customer-churn\/","title":{"rendered":"8 practical tips to reduce SaaS customer churn"},"content":{"rendered":"

Churn is a growth and revenue killer but it\u2019s <\/span>not something that occurs when the customer is abandoning you.<\/span><\/h2>\n

It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start).<\/p>\n

In this post, we are going straight to the battlefield and explore low-cost, actionable ways to combat churn and boost the growth of your SaaS business.<\/p>\n

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\n \n Improving Audience Engagement and Retention\n <\/a>\n <\/div>\n
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Download our Free Resource \u2013Improving Audience Engagement and Retention<\/strong><\/p>\n

Lifecycle Marketing Automation and Email marketing strategies to increase audience engagement.<\/p>\n

Access the Improving Audience Engagement and Retention<\/a><\/p>\n <\/div>\n <\/div><\/p>\n

1. Optimize your targeting<\/span><\/h3>\n

If you\u2019re acquiring new customers at a fast pace but aren\u2019t keeping them in the long run, your offer may not be the right solution for the people you\u2019re targeting.<\/span><\/p>\n

Focus most of your marketing campaigns on your ideal customers - people who apriori look for the benefits that your product is able to give them.<\/p>\n

Study your target market and define your customer persona.<\/p>\n