You will often hear that \u201cnew business is the lifeblood of an agency\u201d. But to quote a well-known adage: it costs you a lot more in internal time and \u2013 often - external \/ freelance costs, to acquire a new client compared to retaining and growing an existing one.<\/p>\n
Agencies are often hectic places and will tend to focus on \u2018BAU - Business As Usual\u2019 in order to progress projects and campaigns for clients. And when there is some time and resource available, many will paradoxically focus on new business. This guide however focuses on another source of agency revenue and growth that can be neglected: work coming from existing client accounts. Your client up-sell and cross-sell plans can be developed in a structured way so that you have the best chance of securing that new work.<\/p>\n","protected":false},"excerpt":{"rendered":"
How will this guide help me and my business? You will often hear that \u201cnew business is the lifeblood of an agency\u201d. But to quote a well-known adage: it costs you a lot more in internal time and \u2013 often …..<\/p>\n","protected":false},"featured_media":127820,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\n