{"id":114400,"date":"2020-01-09T12:30:00","date_gmt":"2020-01-09T12:30:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=114400"},"modified":"2020-01-09T12:31:13","modified_gmt":"2020-01-09T12:31:13","slug":"engaging-infographic-without-designer","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-creative-and-formats\/engaging-infographic-without-designer\/","title":{"rendered":"How to make an engaging infographic for your blog (without a designer)"},"content":{"rendered":"

A step-by-step guide to creating infographics to boost online engagement<\/h2>\n

We\u2019ve all heard the saying \u201ca picture is worth a thousand words\u201d. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never been more true. Increasingly, content creators are turning to easy-to-consume visual content like infographics to engage and inform audiences.<\/span><\/p>\n

For good reason, too - visual communication research suggests that <\/span>images are more memorable than text<\/span><\/a> and <\/span>illustrations can aid understanding of text material<\/span>, and studies on online behaviour reveal that posts on Facebook and Twitter featuring images produce <\/span>much higher engagement<\/span><\/a> than those without images. <\/span><\/p>\n

While the value of infographics in digital marketing is clear, working with a graphic designer to create custom infographics can be both time-consuming and expensive. Fortunately, there are a ton of free tools available today that make it possible for anyone, even a non-designer, to create an infographic from scratch, quickly and easily.<\/span><\/p>\n

To help get you started in the world of visual content creation, here\u2019s a simple 5 step guide to creating an engaging infographic\u2026 No design skills necessary.<\/span><\/p>\n

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\n \n Editorial calendar spreadsheet\n <\/a>\n <\/div>\n
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Download our Individual Member Resource \u2013 Editorial calendar spreadsheet<\/strong><\/p>\n

Use our Excel editorial calendar to effectively plan your campaigns and content schedule for your entire brand. Infographics are just one example of content you can use to inform, educate or entertain your audience.<\/p>\n

Access the Editorial calendar spreadsheet<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

Step 1. Write brief copy with one clear message<\/h3>\n

Every great infographic starts with great copy. <\/span><\/p>\n

What differentiates infographic copy from that of a typical blog post, eBook, or white paper is length and information density. Infographic copy <\/span>must <\/span><\/i>be brief, clear and concise so that key takeaways can be identified within less than five seconds.<\/span><\/p>\n

Whether you\u2019re repurposing existing long-form content or writing new copy from scratch for an infographic, focus messaging on a single key takeaway or important statistic. This will ensure that your infographic communicates effectively even at a glance. <\/span><\/p>\n

The best infographics:<\/span><\/p>\n