From our experience, generalist agencies will often be asked by clients to not just create content assets for a marketing campaign, but also to manage and report on the campaign. If you are new to providing campaign development (such as email marketing, social media, PPR or SEO) with your creative assets, this guide is for you.<\/span><\/p>\n This guide gives you a checklist to help you deliver great campaign reporting and build your ability to optimize campaigns for clients. It is, essentially, a briefing for \u2018non-analytical\u2019 agencies or new team members who are unfamiliar with campaign metrics and reporting.<\/span><\/p>\n Our guide shows you the building blocks of \u2018data-driven marketing\u2019, ensuring that data that is important to your client is captured in an effective manner across channels and campaigns for reporting. You\u2019ll then learn how to actively interrogate the metrics and provide a narrative to make the \u2018raw stats\u2019 useful to your client.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" How will this guide help me and my business? From our experience, generalist agencies will often be asked by clients to not just create content assets for a marketing campaign, but also to manage and report on the campaign. If …..<\/p>\n","protected":false},"featured_media":127832,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\n