{"id":117306,"date":"2018-06-11T10:14:39","date_gmt":"2018-06-11T09:14:39","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=117306"},"modified":"2019-03-14T10:59:13","modified_gmt":"2019-03-14T10:59:13","slug":"essential-practices-e-commerce-merchandising","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/","title":{"rendered":"Practical e-commerce merchandising advice"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Merchandising retail products online isn't easy, given the number of products and the many options to feature them through customer journeys. However, by following these tips, your conversion rates and average order value can significantly improve.<\/p>\n<p>Online selling, or 'digital merchandising', is the art and tactics of getting more of your digital store's visitors to interact with your brand, add items to their basket, and eventually buy them. Our guide takes you through the essential practices of e-commerce merchandising to help you connect your shoppers with the right product.<br \/>\nOur guide shows you\u00a0how to:<\/p>\n<ul>\n<li>Understand your target customers\u2019 needs and desires<\/li>\n<li>Establish a high level of trust<\/li>\n<li>Use persuasive selling tactics<\/li>\n<li>Tailor your sales approach to the shopper\u2019s stage<\/li>\n<li>Offer a product finder tool<\/li>\n<li>Proactively answer top prospect questions<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Merchandising retail products online isn&#8217;t easy, given the number of products and the many options to feature them through customer journeys. However, by following these tips, your conversion rates and average &hellip;..<\/p>\n","protected":false},"featured_media":119555,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Practical e-commerce merchandising advice | Smart Insights<\/title>\n<meta name=\"description\" content=\"Follow these tips to improve your online merchandising and see better conversion rates and a higher average order value for your e-commerce store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical e-commerce merchandising advice | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Follow these tips to improve your online merchandising and see better conversion rates and a higher average order value for your e-commerce store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T10:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Practical-e-commerce-advice-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/\",\"name\":\"Practical e-commerce merchandising advice | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Practical-e-commerce-advice-cover.jpg\",\"datePublished\":\"2018-06-11T09:14:39+00:00\",\"dateModified\":\"2019-03-14T10:59:13+00:00\",\"description\":\"Follow these tips to improve your online merchandising and see better conversion rates and a higher average order value for your e-commerce store.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Practical-e-commerce-advice-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Practical-e-commerce-advice-cover.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/essential-practices-e-commerce-merchandising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Practical e-commerce merchandising advice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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