{"id":117459,"date":"2018-06-15T14:04:27","date_gmt":"2018-06-15T13:04:27","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=117459"},"modified":"2023-11-23T14:18:25","modified_gmt":"2023-11-23T14:18:25","slug":"marketing-careers-and-skills-development-workbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/","title":{"rendered":"Marketing careers and skills development workbook"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>For marketers who can continuously develop their skills while gaining relevant real-world experience, there is an abundance of career opportunities available. If you want to make the most of these opportunities and stand out from your peers, you will need to be well-positioned, have the right blend of digital marketing skills and, most importantly, have a plan of where you are going and how you can progress to get there. This workbook contains a series of activities for you to take some time out from the noise around you, to reflect and get clarity on the career paths you can follow.<\/p>\n<p>Our interactive workbook will help you to:<\/p>\n<ul>\n<li>Map out your personal short-term and long-term career goals<\/li>\n<li>Identify current strengths, weaknesses, opportunities and threats that can or could affect your marketing career<\/li>\n<li>Identify the key elements that will motivate you to take action<\/li>\n<li>Understand the different paths you can take to get to your destination<\/li>\n<li>Analyze yourself against 25 digital marketing skills<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? For marketers who can continuously develop their skills while gaining relevant real-world experience, there is an abundance of career opportunities available. If you want to make the most of these opportunities &hellip;..<\/p>\n","protected":false},"featured_media":167746,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing careers and skills development workbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Take ownership of your career progression and marketing skills development with Smart Insights interactive workbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing careers and skills development workbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Take ownership of your career progression and marketing skills development with Smart Insights interactive workbook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T14:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Marketing-careers-and-skills-dev-workbook-guide-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/\",\"name\":\"Marketing careers and skills development workbook | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Marketing-careers-and-skills-dev-workbook-guide-cover.png\",\"datePublished\":\"2018-06-15T13:04:27+00:00\",\"dateModified\":\"2023-11-23T14:18:25+00:00\",\"description\":\"Take ownership of your career progression and marketing skills development with Smart Insights interactive workbook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Marketing-careers-and-skills-dev-workbook-guide-cover.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Marketing-careers-and-skills-dev-workbook-guide-cover.png\",\"width\":2480,\"height\":3508,\"caption\":\"Marketing careers and skills dev workbook guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing careers and skills development workbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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