{"id":118739,"date":"2018-06-29T16:20:52","date_gmt":"2018-06-29T15:20:52","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=118739"},"modified":"2021-08-24T15:58:48","modified_gmt":"2021-08-24T14:58:48","slug":"account-based-marketing-best-practices-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/account-based-marketing-best-practices-guide\/","title":{"rendered":"Account-based marketing best practices guide"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">How will this guide help me and my business?<\/span><\/h3>\n<p class=\"p2\"><span class=\"s2\">Account-based marketing is an integrated strategic approach that coordinates personalized marketing and sales efforts to deepen engagement and nurture prospects, which encourages sales amongst different decision makers at specific target companies.<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">Account-based marketing (ABM) is one of the most exciting recent developments in recent years. Although the concept of ABM isn\u2019t new, today\u2019s digital marketing techniques have provided many new options for the ABM process. Learning ABM tactics and best practices can be difficult as much of what is written about ABM explains the concept or technologies without explaining the process of getting results. That\u2019s where this guide comes in.<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">This guide will help you implement or improve ABM within your business. It talks you through the best approaches and alternative insight tools to give a step-by-step, actionable, and practical guide. It covers how to build a target account list, how to create an ABM strategy, and techniques to engage individual companies and monitoring ABM.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Account-based marketing is an integrated strategic approach that coordinates personalized marketing and sales efforts to deepen engagement and nurture prospects, which encourages sales amongst different decision makers at specific target companies. &hellip;..<\/p>\n","protected":false},"featured_media":128571,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Account-based marketing best practices guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Find out how to implement or improve account based marketing in your business with our step-by-step practical and actionable guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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