{"id":119482,"date":"2018-07-11T13:28:00","date_gmt":"2018-07-11T12:28:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=119482"},"modified":"2021-05-25T15:39:56","modified_gmt":"2021-05-25T14:39:56","slug":"implementing-e-commerce-merchandising-best-practices","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/","title":{"rendered":"Implementing e-commerce merchandising best practices"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">How will this guide help me and my business?<\/span><\/h3>\n<p>Having the best products on the market doesn't mean a thing if your customers can't find what they're looking for. The 'findability' of items and the quality of your product and category pages all affect the customer at different stages of their buying cycle, meaning everything must be optimized. This guide will help you improve your site's user experience, making it easier for customers to navigate and convert to a sale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Having the best products on the market doesn&#8217;t mean a thing if your customers can&#8217;t find what they&#8217;re looking for. The &#8216;findability&#8217; of items and the quality of your product and &hellip;..<\/p>\n","protected":false},"featured_media":119489,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implementing e-commerce merchandising best practices | Smart Insights<\/title>\n<meta name=\"description\" content=\"Improve the user experience of your e-commerce site and make your products easier to find by following our best practices guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementing e-commerce merchandising best practices | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Improve the user experience of your e-commerce site and make your products easier to find by following our best practices guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-25T14:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Implementing-E-Commerce-Merchandising-Best-Practices-webcover-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/\",\"name\":\"Implementing e-commerce merchandising best practices | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Implementing-E-Commerce-Merchandising-Best-Practices-webcover-v2.jpg\",\"datePublished\":\"2018-07-11T12:28:00+00:00\",\"dateModified\":\"2021-05-25T14:39:56+00:00\",\"description\":\"Improve the user experience of your e-commerce site and make your products easier to find by following our best practices guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Implementing-E-Commerce-Merchandising-Best-Practices-webcover-v2.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Implementing-E-Commerce-Merchandising-Best-Practices-webcover-v2.jpg\",\"width\":595,\"height\":839,\"caption\":\"Implementing E-Commerce Merchandising Best Practices cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/implementing-e-commerce-merchandising-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Implementing e-commerce merchandising best practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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