{"id":119542,"date":"2018-07-20T06:59:57","date_gmt":"2018-07-20T05:59:57","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=119542"},"modified":"2019-03-14T10:23:32","modified_gmt":"2019-03-14T10:23:32","slug":"using-spreadsheets-for-marketing","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/","title":{"rendered":"Using spreadsheets for marketing"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">How will this guide help me and my business?<\/span><\/h3>\n<p>Spreadsheets are an essential tool for marketing and business today, no matter what your role is. They are incorporated into many aspects of companies; from advanced calculations for budget forecasts to reviewing marketing KPIs, or even making a drinks preference list for staff.<\/p>\n<p>Yet, depending on their background, many marketers may not have learned how to get the most from spreadsheets.\u00a0This guide will help you learn some of the essential features that are useful for marketers using spreadsheets, with accompanying tips with practical examples. They will help you make complex calculations easier, visualize your results clearer, and speed up your day-to-day work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Spreadsheets are an essential tool for marketing and business today, no matter what your role is. They are incorporated into many aspects of companies; from advanced calculations for budget forecasts to &hellip;..<\/p>\n","protected":false},"featured_media":119673,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using spreadsheets for marketing | Smart Insights<\/title>\n<meta name=\"description\" content=\"No matter what your marketing role is, find out how you can use spreadsheets to help with planning, reporting, budgeting &amp; more in order to make life easier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using spreadsheets for marketing | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"No matter what your marketing role is, find out how you can use spreadsheets to help with planning, reporting, budgeting &amp; more in order to make life easier\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T10:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Using-spreadsheets-for-marketing-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/\",\"name\":\"Using spreadsheets for marketing | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Using-spreadsheets-for-marketing-cover.jpg\",\"datePublished\":\"2018-07-20T05:59:57+00:00\",\"dateModified\":\"2019-03-14T10:23:32+00:00\",\"description\":\"No matter what your marketing role is, find out how you can use spreadsheets to help with planning, reporting, budgeting & more in order to make life easier\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Using-spreadsheets-for-marketing-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Using-spreadsheets-for-marketing-cover.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/using-spreadsheets-for-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Using spreadsheets for marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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