{"id":119734,"date":"2018-07-25T11:00:37","date_gmt":"2018-07-25T10:00:37","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=119734"},"modified":"2018-07-12T19:31:01","modified_gmt":"2018-07-12T18:31:01","slug":"boost-in-store-sales-social-media-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/online-brand-strategy\/multichannel-strategies\/boost-in-store-sales-social-media-infographic\/","title":{"rendered":"Using Social Media to Boost In-Store Sales [Infographic]"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s2\">Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience.<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">The topic of <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/multichannel-retail-strategy\/importance-omnichannel-marketing\/\">omnichannel marketing<\/a> seems to be on the lips of most retailers these days. In a time when customers have multiple points of contact with retailers, the expectation is that their experience is seamlessly integrated across any and all channels. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Whether a customer is shopping in-store or scrolling through Instagram, consumers now expect each touchpoint with a brand to be consistent.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">The gradual move to omnichannel marketing represents a significant shift in the thinking of retailers. No longer seen as competing opposites, the online world and the brick-and-mortar shop are now seen as complementary pieces of the whole experience. When <a href=\"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-models\/three-strategic-planning-tools-shape-multichannel-marketing-strategy\/\">strategically integrated<\/a>, all these elements can work together to help the business thrive.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Retailers stand to benefit tremendously from the implantation of omnichannel marketing. In fact, <a href=\"https:\/\/digitalmarketinginstitute.com\/en-gb\/the-insider\/14-12-16-omnichannel-marketing-how-can-your-organization-benefit\">omnichannel shoppers spend between 50-300% more than traditional shoppers<\/a>. What\u2019s more, <a href=\"https:\/\/www.digitalcommerce360.com\/internet-retailer\/\">companies with extremely strong omnichannel customer engagement retain on average 89% of their customers<\/a>, compared to 33% for companies with weak omnichannel customer engagement.<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\"><b>So how can retailers leverage omnichannel marketing? <\/b><\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">One of the easiest ways to implement an omnichannel approach is by ensuring that your social media accounts and your brick-and-mortar store \u201ctalk to each other\u201d. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Research has highlighted the role of social media in driving footfall, boosting sales, <a href=\"https:\/\/www.theseus.fi\/bitstream\/handle\/10024\/44591\/Christine.A.Odhiambo.pdf?sequence=1\">enhancing brand awareness, growing customer engagement and increasing retention rates<\/a>. If leveraged correctly, social media can hugely benefit retailers but in order to reap the benefits, it is crucial for retailers to invest time and resources on a consistent basis.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">The team at <a href=\"http:\/\/www.colourfast.com\/products\/cards\/loyalty\/\"><span class=\"s3\">Colourfast<\/span><\/a>\u00a0in Canada, have put together a highly informative infographic which outlines the many ways in which retailers can integrate their social presence with the in-store experience. In doing this, retailers can enhance customer engagement, spread brand awareness and even boost sales.<span class=\"Apple-converted-space\">\u00a0 <\/span>The infographic also lays out some great examples of well-known brands for inspiration. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-119737 size-full\" title=\"Using-Social-Media-to-Boost-In-Store-Sales\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Using-Social-Media-to-Boost-In-Store-Sales.jpg\" alt=\"Using-Social-Media-to-Boost-In-Store-Sales\" width=\"900\" height=\"5184\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In &hellip;..<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[339],"tags":[1493,878,1494],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Social Media to Boost In-Store Sales [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"Boost in-store sales with social media. The topic of omnichannel marketing seems to be on the lips of most retailers these days. 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