{"id":119789,"date":"2018-07-31T09:12:56","date_gmt":"2018-07-31T08:12:56","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=119789"},"modified":"2019-03-14T10:22:15","modified_gmt":"2019-03-14T10:22:15","slug":"how-to-optimize-your-e-commerce-merchandising","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/","title":{"rendered":"How to optimize your e-commerce merchandising"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">How will this guide help me and my business?<\/span><\/h3>\n<p>Setting up your e-commerce store is half the battle, the other half demands you keep analyzing data about your customers and testing new ideas to ensure you're always optimized. That's why we wrote this guide - so you can maximize sales from your store and stay ahead of your competition.<\/p>\n<p>In this guide, you'll learn how to make smart product recommendations, what opportunities you have to up-sell or cross-sell to your customers, what one-time and loyal customers find appealing, and how dynamic personalization platforms can boost your conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Setting up your e-commerce store is half the battle, the other half demands you keep analyzing data about your customers and testing new ideas to ensure you&#8217;re always optimized. That&#8217;s why &hellip;..<\/p>\n","protected":false},"featured_media":119815,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimize your e-commerce merchandising | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn how to boost your sales with our e-commerce merchandising optimization guide, including information on how AI and machine learning drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your e-commerce merchandising | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Learn how to boost your sales with our e-commerce merchandising optimization guide, including information on how AI and machine learning drive conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T10:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Optimize-merchandising-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/\",\"name\":\"How to optimize your e-commerce merchandising | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Optimize-merchandising-cover.jpg\",\"datePublished\":\"2018-07-31T08:12:56+00:00\",\"dateModified\":\"2019-03-14T10:22:15+00:00\",\"description\":\"Learn how to boost your sales with our e-commerce merchandising optimization guide, including information on how AI and machine learning drive conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Optimize-merchandising-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/Optimize-merchandising-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"Optimize merchandising cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/how-to-optimize-your-e-commerce-merchandising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to optimize your e-commerce merchandising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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