{"id":120128,"date":"2018-07-20T06:58:31","date_gmt":"2018-07-20T05:58:31","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=120128"},"modified":"2020-04-27T11:31:18","modified_gmt":"2020-04-27T10:31:18","slug":"b2b-digital-marketing-plan-example-start-up-company","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/","title":{"rendered":"B2B digital marketing plan example \u2013 startup company"},"content":{"rendered":"<h3>How will this plan help me and my business?<\/h3>\n<p>Marketing plans can be extremely difficult if you're promoting a startup company. You're competing with many long-established brands with larger budgets than you have access to, meaning you need to make smart decisions on how to use your resources from day one. That's why we've written this example \u2013 so you can edit and adapt a finished digital marketing plan to your business, rather than writing one completely from scratch.<\/p>\n<p>Although having fewer employees in your company means faster decision making, you also have fewer people to draw experience from and advise you. This digital marketing plan example uses a hypothetical startup in the toy industry and explains how it could increase and improve its marketing efforts. You'll see from the example how the RACE planning framework can be applied to the different B2B and B2C aspects of the startup, including low-budget opportunities available to connect with potential customers through social media and the blogosphere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this plan help me and my business? Marketing plans can be extremely difficult if you&#8217;re promoting a startup company. You&#8217;re competing with many long-established brands with larger budgets than you have access to, meaning you need to make &hellip;..<\/p>\n","protected":false},"featured_media":129601,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B digital marketing plan example \u2013 startup company | Smart Insights<\/title>\n<meta name=\"description\" content=\"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B digital marketing plan example \u2013 startup company | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T10:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/\",\"name\":\"B2B digital marketing plan example \u2013 startup company | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg\",\"datePublished\":\"2018-07-20T05:58:31+00:00\",\"dateModified\":\"2020-04-27T10:31:18+00:00\",\"description\":\"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg\",\"width\":595,\"height\":839,\"caption\":\"B2B-digital-marketing-plan-example-startup-company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2B digital marketing plan example \u2013 startup company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B digital marketing plan example \u2013 startup company | Smart Insights","description":"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/","og_locale":"en_US","og_type":"article","og_title":"B2B digital marketing plan example \u2013 startup company | Smart Insights","og_description":"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.","og_url":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2020-04-27T10:31:18+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/","url":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/","name":"B2B digital marketing plan example \u2013 startup company | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg","datePublished":"2018-07-20T05:58:31+00:00","dateModified":"2020-04-27T10:31:18+00:00","description":"Save time by adapting this finished digital marketing plan to suit your startup business rather than writing one totally from scratch.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/07\/B2B-digital-marketing-plan-example-startup-company.jpg","width":595,"height":839,"caption":"B2B-digital-marketing-plan-example-startup-company"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/b2b-digital-marketing-plan-example-start-up-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"B2B digital marketing plan example \u2013 startup company"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/120128"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":6,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/120128\/revisions"}],"predecessor-version":[{"id":152784,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/120128\/revisions\/152784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/129601"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=120128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}