{"id":1212,"count":21,"description":"<h2>Financial services marketing is highly competitive and your customers more demanding than ever before<\/h2>\r\n<ul>\r\n \t<li>You need to get noticed, be memorable, have a stand-out proposition, and be ready to lead customers through their journey to convert. When all of this involves finances, it can make things more difficult than marketing other industries.<\/li>\r\n \t<li>This is why it is vital that companies in the financial services industry have a detailed marketing plan in place. Without one, you could well be missing out on effective communications techniques - both traditional and digital.<\/li>\r\n \t<li>This could put you at a major disadvantage as customers carry out detailed research before committing to insurance plans, loans, credit cards, etc. Ultimately, this means that heavy promotion is not the way forward and your company needs to look at how it can provide added-value that will <a href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/consumer-buying-behaviour\/create-an-actionable-customer-journey-map-using-race\/\" target=\"_blank\" rel=\"noopener\">nurture a customer through their journey<\/a>.<\/li>\r\n<\/ul>\r\n<h3>Creating a digital marketing plan for financial services<\/h3>\r\n<ul>\r\n \t<li>Our research has found that <a href=\"https:\/\/www.smartinsights.com\/guides\/the-future-of-digital-marketing-trends-report\/\">47% of organizations don't have a defined digital marketing strategy<\/a>, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren't delivering the best results or ROI, while also failing to implement checks for compliance.<\/li>\r\n \t<li>It can also mean that your activity isn't integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel.<\/li>\r\n \t<li>This means that it is vital for companies in the financial services sectors to have an omnichannel marketing strategy\u00a0in place to help engage audiences and improve brand performance.<\/li>\r\n \t<li>See our <a href=\"https:\/\/smartinsights.com\/\/digital-marketing-strategy\/digital-strategy-development\/10-reasons-for-digital-marketing-strategy\/\">10 reasons why you need a digital marketing strategy<\/a> for more help with getting buy-in for digital marketing.<\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\"><img class=\"aligncenter wp-image-164322 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" alt=\"Race Planning Framework\" width=\"2701\" height=\"1876\" \/><\/a>\r\n<ul>\r\n \t<li style=\"text-align: left\">You can <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">find out more about the RACE framework<\/a> and other useful models and tips for marketing strategy in our <a href=\"https:\/\/www.smartinsights.com\/blog\/\">free marketing advice blog<\/a>.<\/li>\r\n \t<li>Or, download our <a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\">free digital marketing plan template<\/a> to create a simple marketing plan structure based on our RACE funnel.<\/li>\r\n<\/ul>\r\n<h3>Marketing channels for financial services<\/h3>\r\n<ul>\r\n \t<li>Successful financial services marketers make the most of highly engaging content types, such as videos, infographics, and news, utilizing high engagement and personalization offered by social media channels.<\/li>\r\n \t<li>Similarly, you're still able to benefit from SEO and content marketing, ensuring that you can build trust at every stage of the customer journey.<\/li>\r\n<\/ul>\r\n<img class=\"aligncenter wp-image-146970 size-medium\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-14-at-11.51.34-550x464.png\" alt=\"Goldman Sachs Facebook\" width=\"550\" height=\"464\" \/>\r\n<ul>\r\n \t<li>Every channel you use should be part of an integrated marketing strategy. This means that the messages you use at brick and mortar locations, such as banks, should mirror those being used on Facebook.<\/li>\r\n<\/ul>\r\n<img class=\"aligncenter wp-image-146969 size-medium\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-14-at-11.50.09-550x519.png\" alt=\"Santander Instagram\" width=\"550\" height=\"519\" \/>\r\n<ul>\r\n \t<li>On top of this, the lack of a plan could put you at risk of falling foul of financial advertising regulations. As financial marketing and promotions can form a large part of a customer's knowledge and influence their decision, they are regulated to ensure they are fair, accurate and clear.<\/li>\r\n \t<li>Not having a plan in place can mean messaging isn't checked by the relevant department, campaigns are rushed and, ultimately, your marketing isn't compliant.<\/li>\r\n<\/ul>","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/","name":"Digital Marketing for Financial Services","slug":"digital-marketing-for-financial-services","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for financial services - Smart Insights<\/title>\n<meta name=\"description\" content=\"There is a lot to consider when it comes it digital marketing for financial services, not least legislation and rules around financial marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing for financial services - Smart Insights\" \/>\n<meta property=\"og:description\" content=\"There is a lot to consider when it comes it digital marketing for financial services, not least legislation and rules around financial marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/\",\"name\":\"Digital Marketing for financial services - Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"description\":\"There is a lot to consider when it comes it digital marketing for financial services, not least legislation and rules around financial marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-financial-services\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing for Financial Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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