{"id":122131,"date":"2018-08-17T09:14:13","date_gmt":"2018-08-17T08:14:13","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&p=122131"},"modified":"2019-11-29T10:24:14","modified_gmt":"2019-11-29T10:24:14","slug":"digital-marketing-plan-example-e-commerce-retail-company","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/","title":{"rendered":"Digital marketing plan example for an e-commerce\/retail company"},"content":{"rendered":"

How will this plan help me and my business?<\/h3>\n

An effective plan to grow an e-commerce business needs to include many activities spanning customer acquisition, conversion and retention. To achieve these aims, you need a clear digital marketing plan that examines your company's current performance and creates a roadmap for future improvements.<\/p>\n

That's why we've created this example plan - so you can see what areas to consider, how to benchmark your success against competitors, and growth opportunities your company may be missing. You can use this plan as a template for your own, substituting our example information with your own to create a detailed, actionable plan to share with stakeholders.<\/p>\n","protected":false},"excerpt":{"rendered":"

How will this plan help me and my business? An effective plan to grow an e-commerce business needs to include many activities spanning customer acquisition, conversion and retention. To achieve these aims, you need a clear digital marketing plan that …..<\/p>\n","protected":false},"featured_media":122144,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital marketing plan example for an e-commerce\/retail company | Smart Insights<\/title>\n<meta name=\"description\" content=\"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing plan example for an e-commerce\/retail company | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-29T10:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/\",\"name\":\"Digital marketing plan example for an e-commerce\/retail company | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg\",\"datePublished\":\"2018-08-17T08:14:13+00:00\",\"dateModified\":\"2019-11-29T10:24:14+00:00\",\"description\":\"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"e-commerce retail example plan cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing plan example for an e-commerce\/retail company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital marketing plan example for an e-commerce\/retail company | Smart Insights","description":"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/","og_locale":"en_US","og_type":"article","og_title":"Digital marketing plan example for an e-commerce\/retail company | Smart Insights","og_description":"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-11-29T10:24:14+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/","name":"Digital marketing plan example for an e-commerce\/retail company | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg","datePublished":"2018-08-17T08:14:13+00:00","dateModified":"2019-11-29T10:24:14+00:00","description":"Use our example digital marketing plan to benchmark your company's current performance and map out your future digital improvements.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/08\/e-commerce-retail-example-plan-cover.jpg","width":595,"height":839,"caption":"e-commerce retail example plan cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example-e-commerce-retail-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Digital marketing plan example for an e-commerce\/retail company"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/122131"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":6,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/122131\/revisions"}],"predecessor-version":[{"id":147614,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/122131\/revisions\/147614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/122144"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=122131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}