{"id":1232,"count":23,"description":"<h2 class=\"subtitle\">Frameworks and mindtools to create digital audits, strategies, and plans<\/h2>\r\nChoosing the right digital marketing model to suit your business is imperative! We cover 10 different marketing models across audit, planning, and strategy, including Smart Insights' own <a href=\"https:\/\/www.smartinsights.com\/tag\/race-planning-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">RACE Planning Framework<\/a>!\r\n\r\nWe also have a guide on the different marketing models, how to use them and practical advice to implementing them in your business. See <a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing models<\/a>.\r\n<h4><strong>Audit Models\u00a0<\/strong><\/h4>\r\n<ul>\r\n \t<li>Forrester's 5Is<\/li>\r\n \t<li>Lauterborn's 4Cs<\/li>\r\n \t<li>Ten C's of Marketing<\/li>\r\n<\/ul>\r\n<h4><strong>Planning models\u00a0<\/strong><\/h4>\r\n<ul>\r\n \t<li>6Cs of customer motivation<\/li>\r\n \t<li>Hofacker's 5 stages of information processing<\/li>\r\n \t<li>RACE planning<\/li>\r\n \t<li>Technology acceptance model<\/li>\r\n<\/ul>\r\n<h4><strong>Strategy models<\/strong><\/h4>\r\n<ul>\r\n \t<li>4Cs for marketing communications<\/li>\r\n \t<li>McKinsey's consumer decision journey<\/li>\r\n \t<li>The Honeycomb model<\/li>\r\n<\/ul>","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-models\/","name":"Digital Marketing Models","slug":"digital-marketing-models","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Models | Smart Insights - Digital Marketing Advice<\/title>\n<meta name=\"description\" content=\"The best digital marketing models, frameworks and mindtools to create digital audits, strategies and plans - including Smart Insights&#039; 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