{"id":123479,"date":"2018-09-03T16:00:12","date_gmt":"2018-09-03T15:00:12","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=123479"},"modified":"2018-09-03T10:29:25","modified_gmt":"2018-09-03T09:29:25","slug":"the-latest-changes-in-social-network-use","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/marketplace-analysis\/consumer-buying-behaviour\/the-latest-changes-in-social-network-use\/","title":{"rendered":"The latest changes in social network use"},"content":{"rendered":"<h2><em>Chart of the Day:\u00a0<\/em>Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK<\/h2>\n<p>The government-commissioned annual \"Communications Market Review\" is one of the best sources\u00a0for compiling data on Internet and Social Media usage.<\/p>\n<h3>Variations in age-related usage of social networks<\/h3>\n<p>The latest report, published last month has a good visualization summarising the most recent changes in use of the main social networks between 2016 to 2018:<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/?attachment_id=123481\" rel=\"attachment wp-att-123481\"><img loading=\"lazy\" decoding=\"async\" class=\"image-border-grey aligncenter wp-image-123481 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/Changes-in-social-network-popularity-Facebook-decline.png\" alt=\"\" width=\"542\" height=\"794\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/Changes-in-social-network-popularity-Facebook-decline.png 542w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/Changes-in-social-network-popularity-Facebook-decline-102x150.png 102w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/Changes-in-social-network-popularity-Facebook-decline-250x366.png 250w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p>The visualization gives a great summary of the changes in three of the main consumer network:<\/p>\n<ul>\n<li><strong>Facebook<\/strong> - Static or declining in most age groups except the older (55+ age group) which is now the biggest group of users<\/li>\n<li><strong>Instagram<\/strong> - Increase in usage across all age groups with the largest, the 25 to 34 age group followed by 18 to 24<\/li>\n<li><strong>Snapchat<\/strong> - The largest increase and biggest user group is again the 25 to 34 age group showing that Snapchat isn't just for teens. Indeed, there are also increases in users in older age groups which are not far behind the younger age groups in adoption levels. However, the frequency of use isn't considered in this compilation.<\/li>\n<\/ul>\n<p>Twitter is not shown in this compilation<\/p>\n<h3>Research source<\/h3>\n<ul>\n<li><strong>Source<\/strong>: <a href=\"https:\/\/www.ofcom.org.uk\/research-and-data\/multi-sector-research\/cmr\/cmr-2018\/report\">OfCom 2018 Communications Market Review<\/a><\/li>\n<li><strong>Sample<\/strong>: ComScore MMX home panel of a representative population sample based on tens of thousands of home users for 2016, 2017 and 2018<\/li>\n<li><strong>Recommended member resource<\/strong>: <a href=\"https:\/\/www.smartinsights.com\/guides\/online-marketing-statistics-adoption-usage-digital-platforms\/\">Digital adoption and usage statistics guide<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chart of the Day:\u00a0Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual &#8220;Communications Market Review&#8221; is one of the best sources\u00a0for compiling data on Internet and Social &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":123481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[973],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The latest changes in social network use | Smart Insights<\/title>\n<meta name=\"description\" content=\"The latest changes in social network use Chart of the Day:\u00a0Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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