{"id":1244,"count":25,"description":"<h2>We've got marketing tools and training to support you in optimizing your e-commerce marketing strategy<\/h2>\r\n<ul>\r\n \t<li>Digital Transformation within the e-commerce and retail sectors has been accelerated by COVID-19 - many more people are making purchase decisions online, and as a result, competing online is harder than ever.<\/li>\r\n \t<li>You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy.<\/li>\r\n \t<li>This means that it is vital for online retailers to <a href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/consumer-buying-behaviour\/create-an-actionable-customer-journey-map-using-race\/\">identify and optimize their most successful digital customer journeys<\/a>.<\/li>\r\n<\/ul>\r\n<h3>Creating a digital marketing plan for e-commerce<\/h3>\r\n<ul>\r\n \t<li>Our research has found that <a href=\"https:\/\/www.smartinsights.com\/guides\/the-future-of-digital-marketing-trends-report\/\">47% of organizations don't have a defined digital marketing strategy<\/a>, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren't delivering the best results or ROI, while also failing to implement checks for compliance.<\/li>\r\n \t<li>It can also mean that your activity isn't integrated, with each channel working in a silo. This can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel.<\/li>\r\n \t<li>Ultimately, if you're selling online, you need a digital marketing strategy in place, or you will lose customers to competitors who do have one.<\/li>\r\n \t<li>See our <a href=\"https:\/\/smartinsights.com\/\/digital-marketing-strategy\/digital-strategy-development\/10-reasons-for-digital-marketing-strategy\/\">10 reasons why you need a digital marketing strategy<\/a> for more help with getting buy-in for digital marketing.<\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\"><img class=\"aligncenter wp-image-164322 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" alt=\"Race Planning Framework\" width=\"2701\" height=\"1876\" \/><\/a>\r\n<ul>\r\n \t<li>You can\u00a0<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">find out more about the RACE framework<\/a>\u00a0and other useful models and tips for marketing strategy in our\u00a0<a href=\"https:\/\/www.smartinsights.com\/blog\/\" data-wpel-link=\"internal\">free marketing advice blog<\/a>.<\/li>\r\n \t<li>Or, download our\u00a0<a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" data-wpel-link=\"internal\">free digital marketing plan template<\/a>\u00a0to create a simple marketing plan structure based on our RACE funnel.<\/li>\r\n<\/ul>\r\n<h3>Definition of e-commerce<\/h3>\r\n<ul>\r\n \t<li>E-commerce, or electronic commerce, is a marketing definition given specifically to commercial transactions (of goods or services) that take place online.<\/li>\r\n \t<li>This could be an online trader, a bricks-and-mortar business owner with an e-commerce website, or multi-corporations that sell online.<\/li>\r\n \t<li>E-commerce, from the customer's point of view, means they can buy from the comfort (and, this year, safety), of their own home.<\/li>\r\n \t<li>In the era of e-commerce marketing optimization, retailers are rapidly scanning the marketplace to outpace their competitors. That's why we recommend taking a strategic approach to ensure your e-commerce activity is efficient and effective, and safe-guarding your profits.<\/li>\r\n<\/ul>","link":"https:\/\/www.smartinsights.com\/tag\/ecommerce\/","name":"Digital marketing and e-commerce for online retailers","slug":"ecommerce","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing and e-commerce for online retailers - Smart Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing and e-commerce for online retailers - Smart Insights\" \/>\n<meta property=\"og:description\" content=\"We&#8217;ve got marketing tools and training to support you in optimizing your e-commerce marketing strategy Digital Transformation within the e-commerce and retail sectors has been accelerated by COVID-19 &#8211; many more people are making purchase decisions online, and as a result, competing online is harder than ever. You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. This means that it is vital for online retailers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for e-commerce Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. This can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. Ultimately, if you&#8217;re selling online, you need a digital marketing strategy in place, or you will lose customers to competitors who do have one. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel. Definition of e-commerce E-commerce, or electronic commerce, is a marketing definition given specifically to commercial transactions (of goods or services) that take place online. This could be an online trader, a bricks-and-mortar business owner with an e-commerce website, or multi-corporations that sell online. E-commerce, from the customer&#8217;s point of view, means they can buy from the comfort (and, this year, safety), of their own home. In the era of e-commerce marketing optimization, retailers are rapidly scanning the marketplace to outpace their competitors. That&#8217;s why we recommend taking a strategic approach to ensure your e-commerce activity is efficient and effective, and safe-guarding your profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/\",\"name\":\"Digital marketing and e-commerce for online retailers - Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing and e-commerce for online retailers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital marketing and e-commerce for online retailers - Smart Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/tag\/ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"Digital marketing and e-commerce for online retailers - Smart Insights","og_description":"We&#8217;ve got marketing tools and training to support you in optimizing your e-commerce marketing strategy Digital Transformation within the e-commerce and retail sectors has been accelerated by COVID-19 &#8211; many more people are making purchase decisions online, and as a result, competing online is harder than ever. You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. This means that it is vital for online retailers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for e-commerce Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. This can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. Ultimately, if you&#8217;re selling online, you need a digital marketing strategy in place, or you will lose customers to competitors who do have one. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel. Definition of e-commerce E-commerce, or electronic commerce, is a marketing definition given specifically to commercial transactions (of goods or services) that take place online. This could be an online trader, a bricks-and-mortar business owner with an e-commerce website, or multi-corporations that sell online. E-commerce, from the customer&#8217;s point of view, means they can buy from the comfort (and, this year, safety), of their own home. In the era of e-commerce marketing optimization, retailers are rapidly scanning the marketplace to outpace their competitors. 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