{"id":125718,"date":"2020-06-25T15:47:50","date_gmt":"2020-06-25T14:47:50","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=125718"},"modified":"2020-06-25T15:46:14","modified_gmt":"2020-06-25T14:46:14","slug":"three-reasons-you-need-to-use-blogging-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/three-reasons-you-need-to-use-blogging-for-lead-generation\/","title":{"rendered":"Three reasons you need to use blogging for lead generation"},"content":{"rendered":"

Leads are often hailed as the lifeblood of a business \u2013 and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business<\/h2>\n

There are all kinds of lead generation activities, such as email marketing and social media marketing, but one of the top sources of leads is content marketing \u2013 especially, blogging.<\/p>\n

In this blog post, I\u2019m going to talk about the reasons why blogging is one of the best lead generation tools for businesses \u2013 and if you\u2019re convinced, make sure to check out the Quick Win here to learn all about how exactly you can use blogging for lead generation<\/a>.<\/p>\n

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\n \n How to use blogging for lead generation\n <\/a>\n <\/div>\n
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Blogging for B2B lead generation<\/strong><\/p>\n

Check out this Quick Win here to learn about all of the different ways that you can use blogging to generate leads, grow your business in the process, and find the right tactics for your own business.<\/p>\n

Access the How to use blogging for lead generation quick win<\/a><\/p>\n <\/div>\n <\/div>\n

Reason no. 1: It helps drive more (targeted) traffic to your website<\/h2>\n

In other words, it gives people a good enough reason to visit your business website. Unless you\u2019re one of the world\u2019s biggest brands, there isn\u2019t much reason why people would want to visit your website \u2013 or even find it.<\/p>\n

Your business website\/online store doesn\u2019t offer much value to a potential visitor unless they are already familiar with your business and want to buy something or they somehow came across your website online and decided to give it a try. Plus, there are only so many times that you can promote your website or landing pages on your different digital channels.<\/p>\n

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With a good blog, on the other hand, you have something to promote. You\u2019re giving people a good reason to visit your website \u2013 to see or read your content or to download a resource.<\/p>\n

Blogging doesn\u2019t just help you drive more traffic, it also helps you keep visitors around for longer and gives them a reason to come back to your website and, hopefully, convert along the way as they get to learn more about you and your business.<\/p>\n

Blogging also helps improve your search engine optimization; people make billions of Google searches every day looking for content so if you want to feature in these search results and get more organic traffic, then you need to create targeted, optimized content.<\/p>\n

For example, if you google \u201ccontent marketing\u201d, most of the results on the first page are blog posts from content marketing tools and services:<\/p>\n

\"content<\/p>\n

The people who will click on these links will most likely be interested in content marketing and even need some help, which they can get from these tools and services. If the content is good, they\u2019re likely to give away their information (for example, to sign up to your newsletter) and, along the way, even buy from you.<\/p>\n

Reason no. 2: Blogging gives your visitors a reason to convert<\/h2>\n

Following up from reason number one, blogging is a great lead generation tool because it provides value to the reader \u2013 and value makes them want to convert. However, you also need to incorporate some well-placed calls to action throughout your blog to get visitors to convert:<\/p>\n