{"id":128440,"date":"2018-11-16T09:07:58","date_gmt":"2018-11-16T09:07:58","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=128440"},"modified":"2019-11-29T10:21:44","modified_gmt":"2019-11-29T10:21:44","slug":"travel-industry-example-marketing-plan","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/travel-industry-example-marketing-plan\/","title":{"rendered":"Travel industry example marketing plan"},"content":{"rendered":"<h3>How will this example plan help me and my business?<\/h3>\n<p>The travel industry is built on promoting not only attractive destinations, but also meaningful experiences. When browsing, customers delicately balance their expected budget with the idea of the 'dream holiday' they've been waiting for. With holidays frequently booked months in advance, your company needs to plan on-site and off-site communications to entice commitment to a product they won't experience until much later.<\/p>\n<p>This example digital marketing plan has been created as both an example for you to learn from and a template to edit with your brand's targets and strategies. It considers a hypothetical travel company, Year Out Travel, and how they should improve their marketing efforts to young people looking for gap year travel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this example plan help me and my business? The travel industry is built on promoting not only attractive destinations, but also meaningful experiences. When browsing, customers delicately balance their expected budget with the idea of the &#8216;dream holiday&#8217; &hellip;..<\/p>\n","protected":false},"featured_media":128442,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel industry example marketing plan | Smart Insights<\/title>\n<meta name=\"description\" content=\"Trying to make an impact in the world of travel? Use our template to asses your brand&#039;s current performance and create a formal marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/travel-industry-example-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel industry example marketing plan | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Trying to make an impact in the world of travel? 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