{"id":130209,"date":"2018-12-20T09:00:39","date_gmt":"2018-12-20T09:00:39","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=130209"},"modified":"2018-12-11T14:23:45","modified_gmt":"2018-12-11T14:23:45","slug":"how-to-leverage-personalization-for-effective-email-marketing-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/how-to-leverage-personalization-for-effective-email-marketing-infographic\/","title":{"rendered":"How to leverage personalization for effective email marketing [Infographic]"},"content":{"rendered":"<h2>62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer<\/h2>\n<p><span lang=\"EN\">The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it\u2019s so much more than that. <\/span><\/p>\n<p><span lang=\"EN\">\u00a0<\/span><span lang=\"EN\">You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates. <\/span><\/p>\n<p><span lang=\"EN\">In fact, <u><a href=\"https:\/\/www.dynamicyield.com\/files\/research\/state-of-personalization-in-email.pdf\" target=\"_blank\" rel=\"noopener\">62.27%<\/a><\/u> of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences.<\/span><\/p>\n<p><span lang=\"EN\">Let\u2019s take a look at some examples and the infographic by <u><a href=\"https:\/\/postfunnel.com\/amplify-email-marketing-personalization\/\" target=\"_blank\" rel=\"noopener\">Post Funnel<\/a><\/u>. This will give you an idea of how to effectively use personalization in your email marketing campaigns.<\/span><\/p>\n<h3><span lang=\"EN\">1. Personalized email marketing based on past engagement \u2013 Amazon<\/span><\/h3>\n<p><span lang=\"EN\">You can leverage the past interactions of your customers and send them customized emails accordingly. This will enable you to customize discounts and offers for your customers according to their interests.<\/span><\/p>\n<p><span lang=\"EN\">Amazon uses this personalization strategy to get the most out of their email marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-130212\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/12\/amazon-homepage.png\" alt=\"Amazon homepage\" width=\"974\" height=\"587\" \/><\/p>\n<h3>2. Personalized email marketing based on location \u2013 Spartan Race<\/h3>\n<p>Location is another useful information that you can leverage to send customized offers to your customers. For example, <u><a href=\"https:\/\/blog.niftyimages.com\/2016\/11\/01\/3-types-of-personalized-emails-that-get-our-attention\/\" target=\"_blank\" rel=\"noopener\">Spartan Race<\/a><\/u> saw a 50% increase in their website traffic, a 13% increase in conversions and a 25% increase in new customers when they leveraged location information in their email campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-130213\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/12\/Spartan-homepage.png\" alt=\"Spartan homepage\" width=\"597\" height=\"772\" \/><\/p>\n<h3><span lang=\"EN\">3. Personalized email marketing based on gender \u2013 Adidas<\/span><\/h3>\n<p><span lang=\"EN\">Your female customers might not be too interested in getting offers related to men\u2019s products. And vice-versa. So you need to ensure that you send appropriate emails to your customers.<\/span><\/p>\n<p><span lang=\"EN\">Big brands like Adidas have implemented this email marketing strategy. They segment their customers based on gender and make sure to send relevant emails to their customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-130214\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/12\/Adidas-personalization.png\" alt=\"Adidas personalization\" width=\"974\" height=\"579\" \/><\/p>\n<p>To learn more about how to leverage personalization for effective email marketing, check out the infographic below from <a href=\"https:\/\/postfunnel.com\/\" target=\"_blank\" rel=\"noopener\">Post Funnel<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-130215\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/12\/How_Personalization_Can_Pay_Off_Your_Email_Marketing_Efforts_version_3.jpg\" alt=\"How_Personalization_Can_Pay_Off_Your_Email_Marketing_Efforts_version_3\" width=\"900\" height=\"4310\" \/><\/p>\n<div class=\"postauthor\"><a href=\"https:\/\/www.linkedin.com\/in\/rwojno\/\" target=\"_blank\" rel=\"noopener\">Rebecca Wojno<\/a> is a content manager, copy editor, and a fan of good grammar. Her expertise lies in writing blog posts, feature articles, and SEO web content, and managing content marketing initiatives. When not busy with her work, you will find her reading, watching reality TV, and practicing Pilates.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names &#8211; it\u2019s so &hellip;..<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[286],"tags":[1441,1398,970],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to leverage personalization for effective email marketing [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/how-to-leverage-personalization-for-effective-email-marketing-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to leverage personalization for effective email marketing [Infographic] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer.\" \/>\n<meta property=\"og:url\" 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