{"id":132996,"date":"2019-02-05T16:38:50","date_gmt":"2019-02-05T16:38:50","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=132996"},"modified":"2020-04-27T11:20:21","modified_gmt":"2020-04-27T10:20:21","slug":"market-research-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/","title":{"rendered":"Market research guide"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Market research has a wide range of applications from reviewing demand for products; assessing brand perception; competitor benchmarking and understanding your consumers' preferences and behaviours. If you ask the right questions, using a sound methodology, then as you conduct more research, you will be better placed to develop new propositions and communications to launch them.<\/p>\n<p>This guide has been created to explain the information you can gain from market research, including customer satisfaction and product feedback, and best practices for applying methods you can use to obtain it (such as focus groups, interviews, and exit surveys). Whether you work with a research agency or conduct the research yourself, we\u2019ll ensure that you gather meaningful data that you can use to inform your future strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Market research has a wide range of applications from reviewing demand for products; assessing brand perception; competitor benchmarking and understanding your consumers&#8217; preferences and behaviours. If you ask the right questions, &hellip;..<\/p>\n","protected":false},"featured_media":133000,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market research guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Find out how to conduct market research and gather meaningful insights from your customers that will inform your future digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market research guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Find out how to conduct market research and gather meaningful insights from your customers that will inform your future digital marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T10:20:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/02\/market-research-guide-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/\",\"name\":\"Market research guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/02\/market-research-guide-cover.jpg\",\"datePublished\":\"2019-02-05T16:38:50+00:00\",\"dateModified\":\"2020-04-27T10:20:21+00:00\",\"description\":\"Find out how to conduct market research and gather meaningful insights from your customers that will inform your future digital marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/02\/market-research-guide-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/02\/market-research-guide-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"market-research-guide-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/market-research-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Market research guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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