{"id":137068,"date":"2020-02-21T09:25:00","date_gmt":"2020-02-21T09:25:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=137068"},"modified":"2020-02-21T09:24:32","modified_gmt":"2020-02-21T09:24:32","slug":"leverage-content-keep-people-website-longer","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/leverage-content-keep-people-website-longer\/","title":{"rendered":"How to leverage content to keep people on your website longer"},"content":{"rendered":"

One of the best ways to keep people on your website longer and build up trust and conversions is through great content<\/h2>\n

Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give people a reason to stick around for longer so they can ultimately convert. One of the best ways to keep people on your website longer and build up trust and conversions is through great content.<\/p>\n

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Download our Free Resource \u2013 Top 10 common content marketing mistakes<\/strong><\/p>\n

This guide gives recommendations for marketers responsible for managing and improving content marketing who want to develop a more strategic approach.<\/p>\n

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In this blog post, I\u2019m going to show you how to leverage content to keep people on your website longer.<\/p>\n

Why it\u2019s important to keep people on your website for longer<\/h3>\n

Head over to your Google Analytics (or any other web analytics tool you\u2019re using): what is your average session duration?<\/p>\n

Generally, short average session duration is closely linked to high bounce rates and low conversion rates. After all, if people don\u2019t find a reason to spend more time on your website, why would they sign up for your newsletter, or download your super impressive guide? Why would they come back for more or open your emails?<\/p>\n

So if you\u2019re struggling to keep people on your website for any considerable length of time \u2013 or simply want to boost your numbers up a bit \u2013 here\u2019s how you can use your website and blog content to keep people on your website longer.<\/p>\n

Improve readability across your content<\/h3>\n

With the amount of content there is available online, only the best will make it - and the ones that know how to promote themselves.<\/p>\n

You need to remember that it's not just the quality of your content that keeps people interested, but also its readability. There are several important aspects that you need to look into to make your content more readable:<\/p>\n

Is your content easy to read on all devices?<\/h4>\n

It\u2019s not enough to optimize your website for mobile devices and ensure it\u2019s responsive; you also need to make sure that the actual content is easy to read, even on a small screen. You can see how many people visit your website from various devices by logging into your Google Analytics account and visiting Audience\/Mobile reports.<\/p>\n

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Break up your content with lots of sub-headlines and bulleted lists<\/h4>\n

It\u2019s much easier to read \u2013 and skim \u2013 content that is broken up by clear sub-headlines, as well as lists. There\u2019s little incentive for someone to read an article, for example, that\u2019s basically one big paragraph; it\u2019s tiring and even quite difficult when you\u2019re using a smaller screen. On the other hand, if your post is properly formatted with sub-headlines and other similar elements, your content is much easier to skim through.<\/p>\n

Don\u2019t write long paragraphs<\/h4>\n

Similarly, it\u2019s quite tiring to read very long paragraphs. When editing your content, try to break up your paragraphs into smaller paragraphs of just about two to three sentences.<\/p>\n

Use lots of visual content throughout<\/h4>\n

Visuals can make a huge difference to your content\u2019s readability. Make sure to use images, screenshots, GIFs, videos and other types of visual content regularly and consistently, throughout your written content.<\/p>\n

Leverage bold and italics to draw attention<\/h4>\n

Use bold and italics where necessary to draw the eye to certain parts of your content. Using bold, such as throughout lists, makes it easier to understand what each paragraph is about.<\/p>\n

Focus on long-form content that provides lots of value<\/h3>\n

I\u2019m often surprised when looking at business blogs how many companies have a blog just for the sake of it. Their content is often very short and provides almost no value to the reader. So why would the reader stay around for longer?<\/p>\n

On the other hand, a 2000-word how-to guide that provides actionable tips will not only keep people reading for longer, but it will also help boost your SEO and get you more shares, backlinks, traffic and conversions.<\/p>\n

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When planning your editorial calendar<\/a>, try to focus less on quantity and more on quality: write long, detailed content (and follow the readability tips from earlier) that provides actual value to your audience.<\/p>\n

Interlinking and other methods for boosting page views per session<\/h3>\n

Ideally, you don\u2019t just want your visitors to read one piece of content for longer. Instead, you want them to take their time with each piece of content but also view more pages from your website.<\/p>\n

In order for them to do that, you need to make it easy for them:<\/p>\n