{"id":137122,"date":"2019-04-25T10:33:49","date_gmt":"2019-04-25T09:33:49","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=137122"},"modified":"2024-05-17T14:43:26","modified_gmt":"2024-05-17T13:43:26","slug":"digital-marketing-case-studies","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/","title":{"rendered":"Digital marketing case studies"},"content":{"rendered":"<h3>How will these case studies help me and my business?<\/h3>\n<p>Case studies are a valuable way of seeing the long-term success of marketing activities. By reading about successes from companies of all sizes and industries, you can gain insight into which techniques could become part of your own marketing plans. We have curated this resource in response to member requests for case studies. The aim is to inspire you with new ideas and help you learn from the latest techniques to apply to your own campaigns and digital marketing activities.<\/p>\n<p>These case studies have been selected because they feature:<\/p>\n<ul>\n<li>Interesting digital marketing techniques that have a wide range of applications across different sectors<\/li>\n<li>Interesting visual examples of creative and copy<\/li>\n<li>Specific measurement techniques and results described<\/li>\n<li>New digital marketing technologies<\/li>\n<li>A range of B2B and B2C examples including retail, travel, financial services and not-for-profit sectors<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will these case studies help me and my business? Case studies are a valuable way of seeing the long-term success of marketing activities. By reading about successes from companies of all sizes and industries, you can gain insight into &hellip;..<\/p>\n","protected":false},"featured_media":137139,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing case studies | Smart Insights<\/title>\n<meta name=\"description\" content=\"Be inspired with our detailed case studies of how companies have applied different techniques to improve their digital marketing performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing case studies | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Be inspired with our detailed case studies of how companies have applied different techniques to improve their digital marketing performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T13:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/04\/digital-marketing-case-studies-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/\",\"name\":\"Digital marketing case studies | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/04\/digital-marketing-case-studies-cover.jpg\",\"datePublished\":\"2019-04-25T09:33:49+00:00\",\"dateModified\":\"2024-05-17T13:43:26+00:00\",\"description\":\"Be inspired with our detailed case studies of how companies have applied different techniques to improve their digital marketing performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/04\/digital-marketing-case-studies-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/04\/digital-marketing-case-studies-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital marketing case studies cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-case-studies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing case studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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