{"id":13758,"date":"2024-03-15T15:15:54","date_gmt":"2024-03-15T15:15:54","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=13758"},"modified":"2024-04-18T17:12:01","modified_gmt":"2024-04-18T16:12:01","slug":"the-content-marketing-matrix-new-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/","title":{"rendered":"The Content Marketing Matrix"},"content":{"rendered":"

A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences<\/h2>\n

We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used for content ideation, i.e. to brainstorm future content ideas to generate leads, nurture prospects, encourage sharing, and generate backlinks for SEO.<\/p>\n

Since we created it eight years ago it's been shared many times and has inspired many 'mashups' in different formats, as this Google search shows; great to see it's been useful!<\/p>\n

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I think our Content Marketing Matrix is a powerful mindtool for marketers since it's a content mapping tool<\/strong>, structured to help you think through two key dimensions of which types of content will best support the path to purchase for your target audience. The two dimensions are:<\/p>\n