{"id":138078,"date":"2019-05-21T15:00:00","date_gmt":"2019-05-21T14:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=138078"},"modified":"2019-05-21T09:40:02","modified_gmt":"2019-05-21T08:40:02","slug":"how-to-do-simple-effective-blog-content-audit","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/how-to-do-simple-effective-blog-content-audit\/","title":{"rendered":"How to do a simple but effective content audit for your blog"},"content":{"rendered":"

By performing a content audit, you can find the content that\u2019s working and the rogue content that\u2019s holding you back<\/h2>\n

Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it\u2019s time for a content audit.<\/p>\n

In 2019, blogs really matter. The better your blog is and the better it performs, the more success your online business will have. For example, blogs improve your relationship with your customers<\/a>, and they also boost your SEO efforts.<\/p>\n

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Download our Free Resource \u2013 Top 10 common content marketing mistakes<\/strong><\/p>\n

Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples.<\/p>\n

Access the <\/a><\/p>\n <\/div>\n <\/div>\n

The problem is that there might be content that\u2019s holding you back. By performing a content audit, you can find the content that\u2019s working and the rogue content that\u2019s stopping your site from performing as well as it could. Then, you can make the necessary changes so you\u2019ve got a healthier, better-performing website with less low-quality pages.<\/p>\n

If you\u2019re worried that a content audit sounds too daunting and time-consuming, here\u2019s how to do it in a simple but effective way:<\/p>\n

Decide on a Goal<\/h3>\n

The reason any one of us performs a content audit is to improve our blog in some way. But there are still different goals we can set. Here are some of them:<\/p>\n

Improve SEO<\/h4>\n

If you just want to rank as highly as possible and increase organic traffic, you\u2019ll want to improve your SEO results. To that end, your content audit will be focused on the pages that have the most SEO potential, as well as your internal links.<\/p>\n

Moreover, you\u2019ll also be on the lookout for relevant content, and content that needs updating.<\/p>\n

Boost audience engagement<\/h4>\n

Are you giving your audience the content they really want to read? If not, use your content audit to discover the topics they\u2019re really interested in.<\/p>\n

Boost your conversion rate<\/h4>\n

Conversions are really important if you\u2019re using your blog to increase sales and turn prospects into leads. Use your content audit to identify your best lead generation content, as well as how effective your overall sales funnel is.<\/p>\n

Once you\u2019ve decided on the main objective, the next step is to \u2026<\/p>\n

Pair up with a tool<\/h3>\n

Although we might be looking at how to perform a simple and effective content audit, performing one is still time-consuming and complicated if you don\u2019t work with a tool. Tools just make your life so much easier. Here are some options:<\/p>\n