{"id":138423,"date":"2019-05-30T14:33:36","date_gmt":"2019-05-30T13:33:36","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&p=138423"},"modified":"2020-08-25T09:27:05","modified_gmt":"2020-08-25T08:27:05","slug":"digital-development-brief","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-development-brief\/","title":{"rendered":"Digital development brief"},"content":{"rendered":"

How will this template help me and my business?<\/h3>\n

Today\u2019s websites shouldn\u2019t be static with updates every few years. To ensure they are effective they should be dynamic with regular planned updates and tests as part of \u2018always-on\u2019 marketing. Within our 90-day planning template we recommend you identify new development initiatives every 90 days to improve the customer experience or make it persuasive.<\/p>\n

Each website development needs to be specified for your design and development team. This template is based on our approach which our team has developed over the years based on our experience in agency and client business. It\u2019s shared to help our members support their development activities and compare to their approach.<\/p>\n

Without this approach, we found that often the business goals of the improvement, target audience, and KPIs to measure it weren\u2019t fully considered. A template like this can ensure that improvements meet business needs and will \u2018move the needle\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

How will this template help me and my business? Today\u2019s websites shouldn\u2019t be static with updates every few years. To ensure they are effective they should be dynamic with regular planned updates and tests as part of \u2018always-on\u2019 marketing. Within …..<\/p>\n","protected":false},"featured_media":138978,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital development brief | Smart Insights<\/title>\n<meta name=\"description\" content=\"When briefing in a digital project, clarity and detail are essential. 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