\n <\/a>\n <\/div>\n Download our Individual Member Resource \u2013 Market research guide<\/strong><\/p>\n This guide has been created to explain the information you can gain from market research, including customer satisfaction and product feedback, and best practices for applying methods you can use to obtain it (such as focus groups, interviews, and exit surveys). <\/p>\n Access the Market research guide<\/a><\/p>\n <\/div>\n <\/div>\n It\u2019s no wonder that the demand for data scientists is rising. As Maryville University outlines<\/a>, there would be around 2.7 million jobs for the data scientists by 2020 in the US alone. This indicates the importance of market research for every industry and SEO is no exception. There are two types of market research that you can use to empower your SEO campaign:<\/p>\n [Image Source<\/a>]<\/p><\/div>\n [Image Source<\/a>]<\/p><\/div>\n Before the start of your SEO campaign, it is important for you to select the right keywords depending on the current market scenario and the future growth potential.<\/p>\n As a first step, you need to create buyer personas and segment them by age, gender, location and purchase habits. The buyer persona can be created by contacting your recent customers. Using buyer persona templates<\/a> can\u00a0help you to create amazing content based on buyer demands.<\/p>\n Use tools like Answer The Public<\/a> and Ubersuggest<\/a> to find keywords that your potential customers are searching for on Google and other search engines. This will help you define their interests and target your SEO strategy at them.<\/p>\n If you already have a website then you can make use of tools like SurveyMonkey<\/a> to survey customers online when they visit your website.<\/p>\n Besides, you can use heatmaps to understand the real behavior of your customers like where they click, what they see the most and which resources do they download.<\/p>\n Specifically, look for the pain points of your customers by exploring content on Q&A sites, review sites and forums. People ask questions or share their experiences with a brand. These are great platforms to learn more about your customer\u2019s pain points.<\/p>\n If you are promoting a client who is sourcing products to different countries then studying the cultures of the customers is extremely important because people following different cultures behave differently.<\/p>\n [Image Source<\/a>]<\/p><\/div>Study different competitors closely. You can register and sign up for their service and see what kinds of services they are providing to their customers.<\/p>\n Analyze the historical data of the product success closely because if it shows a decline then you can\u2019t possibly follow the strategies used by your competitors. You can use your CRM to filter customers who have made a purchase in the last six months. This will help you analyze the behavior of customers who purchase regularly.<\/p>\n Similarly, you can use CRM to collect data of customers who visit the site regularly but didn\u2019t make any purchase.<\/p>\n Carry out competitor analysis for SEO<\/a> and collect every bit of data required to plan your SEO strategy.<\/p>\n Reach out to customers via social media and ask them what persuaded them to buy the products or why did they choose not to purchase the products. Email or LinkedIn messaging are also great ways to reach out to them, allowing you to get feedback from them regarding your products or services.<\/p>\n One thing to remember is that you should provide an incentive to your customers as they are more likely to share feedback once they get something in return - even if their feedback is negative.<\/p>\n Always ask them open-ended questions because this will enable them to provide more data, which will better help you plan your SEO strategy.<\/p>\n It's also a good idea to download a secondary research report from Forrester<\/a> and Gartner<\/a>. You can even analyze data from companies like G2crowd<\/a>, which aggregates user ratings and segments them as leaders and contenders.<\/p>\n You should then identify content competitors by analyzing the websites that rank in the top three positions in the Google organic search results.<\/p>\n Finally, it's a good idea to conduct in-person interviews by inviting customers in to provide feedback and answer direct questions. This will help you gather more natural feedback and you can also ask their opinion on things like future product ideas or marketing campaigns.<\/p>\n Before starting any SEO campaign, it is crucial to get answers to certain questions, as your entire SEO strategy will be planned on the basis of these. Here are some questions that need to be answered:<\/p>\n Answering each of these will ensure that your strategy is focusing on the right keywords at the right time and that you are prepared for any seasonal changes.<\/p>\n Once you have identified the keywords and have obtained the market research data, you need to implement this information into your SEO strategy.<\/p>\n Prepare a list of keywords that you selected in the research stage and segment them on the basis of navigational, informational, transactional and commercial queries.<\/p>\n [Image Source<\/a>]<\/p><\/div>You can further enhance the segmentation by writing the associated micro-moment<\/a> of that query. For example a query like \"prepare chocolate ice cream\" can be segmented as \"prepare chocolate ice cream (informational, I-want-to-know moment)\".<\/p>\n Create specific content that matches the exact needs of the customer. For example, if people are trying to find a recipe for chocolate ice cream then you must suggest the best and the most unique recipe to them.<\/p>\n The presentation of the content also matters as this can impact customer experience. Can you include video to provide information in a different way? What extra information can you add to the page to ensure your site is offering as much value as possible? For example, as well as including your recipe and method for making chocolate ice cream, you could also add preparation time and how many the recipe serves, as well as a nutritional breakdown.<\/p>\nDemand for data scientists and types of market research for SEO<\/h3>\n
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Collecting and analyzing data before the start your SEO campaign<\/h3>\n
Create buyer personas and find keywords<\/h4>\n
Gather data using surveys, heatmaps and Q&A sites<\/h4>\n
Don\u2019t forget the culture<\/h4>\n
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Take the help of CRM<\/h4>\n
Conduct competitor analysis and reach out to customers<\/h4>\n
Questions you need to answer<\/h3>\n
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Optimizing your site based on what people value the most<\/h3>\n
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