{"id":139044,"date":"2020-01-20T11:00:00","date_gmt":"2020-01-20T11:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=139044"},"modified":"2020-01-20T09:48:36","modified_gmt":"2020-01-20T09:48:36","slug":"3-simple-truths-of-digital-agility","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/3-simple-truths-of-digital-agility\/","title":{"rendered":"3 simple truths of digital agility"},"content":{"rendered":"

Choosing a new (or right) content management system and digital commerce platform sits at the forefront of a company\u2019s digital transformation strategy and, ultimately, success<\/h2>\n

The term \"re-platforming\" typically is not a simple process of migration from one type of vendor to another \u2013 it is typically a chance for a brand to re-imagine their entire digital experience and take a critical look at long-term goals.<\/p>\n

Some industry experts say a CMS only lasts a company five years, which should line up perfectly with the ebb and flow of your organization\u2019s changing mission objectives and directional shifts. Such a large organizational undertaking as moving to a new platform will come with a cost (in time, money and effort) and focus \u2013 why not take complete advantage and have a critical look at what the present goals of your company are?<\/p>\n

As an organization, Episerver ends up facilitating many of these future-setting conversations with our customers as they evaluate our technology. \"Where is your company going?\" is a typical lead into making sure our feature set can empower teams to meet those expectations.<\/p>\n

\n
\n \n Digital transformation playbook\n <\/a>\n <\/div>\n
\n

Digital transformation playbook<\/strong><\/p>\n

Use this playbook to take the next step in your digital transformation project. It contains structured checklist of activities that should to be reviewed and optimized, as well as the best Smart Insights resources you should use, whatever you're struggling with.<\/p>\n

Access the Digital transformation playbook<\/a><\/p>\n <\/div>\n <\/div>\n

From these experiences, we have become experts at recognizing the agility of our prospects (and current customers) in their ability to influence and make changes internally. We created the Episerver Digital Agility Model<\/a> to chronicle and methodize these observations that we make and help quantify a company\u2019s ability to respond to change. The platform itself cannot work to its fullest potential if the organization does not have the proper agility to plan and execute on its vision.<\/p>\n

Let\u2019s discuss three simple truths that we typically see in our evaluations \u2013 consistencies and red flags that pop up time and again.<\/p>\n

\"Digital<\/p>\n

1. No change comes without a critical look<\/h3>\n

CMS and commerce evaluations become a process in \"board room therapy\" where companies discuss their understanding of what they must become but detail how they are diverted by internal roadblocks. All too often, companies purchase their platform and implement their site, but never resolve the change management and adoption challenges needed to realize their vision. I typically break down the remedy to this in two ways:<\/p>\n