{"id":139484,"date":"2019-06-14T15:08:21","date_gmt":"2019-06-14T14:08:21","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=139484"},"modified":"2019-06-14T15:44:36","modified_gmt":"2019-06-14T14:44:36","slug":"campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/campaign-creative\/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste\/","title":{"rendered":"Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste?"},"content":{"rendered":"

\"Self-indulgent, poorly written shite\" that screams \"me! me! me!\" before the needs of the customer.<\/h2>\n

Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order to appeal to what seems to be an edgier and cooler new generation who it thinks are tired and bored of adverts.<\/p>\n

But has it gone too far with the release of its latest line of adverts, by promising to stop all advertising if the brand hits its sales targets? It seems like a cheap gimmick to me that neither inspires nor impresses me to buy Oasis' drinks.<\/p>\n

Also, let's not forget that it's also probably a lie just to get people engaging\/talking about its ads - will the brand really stop advertising?<\/p>\n

Let's take a look at its full #refreshingstuff campaign and why it's not really that impressive, or creative.<\/p>\n

Adverts that calls out advertising tropes<\/h3>\n

As marketers and working professionals, we know how much creativity, time and collaboration goes into creating a campaign that has both wide and targeted reach. A campaign that gets your brand in front of the right people, at the right time in order to help build brand awareness, attract media attention and earned links or increase sales.<\/p>\n

More seasoned marketers will know the ins and outs of persuasive copy, creative that is striking enough to catch a wandering eye, how much emotion-based selling is enough, or too much, and how to drive the desired action.<\/p>\n

But Oasis advertising campaigns make a satire of the advertising industry by creating what seems to be lazy ads.<\/p>\n

Back in 2015, Neil Simpson, founding partner at The Corner (the agency behind Oasis advertising), said:<\/p>\n

\"We want to connect the brand with a new generation of consumers, through an observational take on the modern world.\" - CampaignLive.\u00a0<\/a><\/p><\/blockquote>\n

But, Oasis ads aren't really an observational take on the modern world, they're more of an observational take on the advertising industry.<\/p>\n

\"Oasis<\/p>\n

Its trope adverts ignore everything that's of value in its actual product and focus too much on the fact that what consumers are looking at is an advert - which they know.<\/p>\n

The cinema advert that's just audio<\/h3>\n