{"id":139503,"date":"2021-07-09T15:00:00","date_gmt":"2021-07-09T14:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=139503"},"modified":"2021-07-08T14:26:06","modified_gmt":"2021-07-08T13:26:06","slug":"6-tools-help-prove-your-marketing-roi-month-by-month","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/","title":{"rendered":"6 tools to help prove your digital marketing ROI, month by month"},"content":{"rendered":"<h2>Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results<\/h2>\n<blockquote>\n<h3>The fundamental formula for calculating your digital marketing ROI is:<\/h3>\n<h3><em>ROI = (Gains from investment - cost of investment)\/(cost of investment) \u00d7 100%<\/em><\/h3>\n<\/blockquote>\n<p>As a marketer, one of your main worries is how to prove the effectiveness of your digital marketing activities. To prove it, your boss wants hard numbers - so it's time to calculate your digital marketing ROI.<\/p>\n<p>Let me tell you this though: there\u2019s no exact method that will capture your digital marketing ROI perfectly. It\u2019s just difficult to quantify some of the activities you engage in.<\/p>\n<p>Having said that, you can still have an approximate value of your digital marketing ROI. This gives you insights into the effectiveness of your marketing efforts.<\/p>\n<p>Apart from providing a figure to your boss, it helps you to adjust your marketing strategy to improve results. But to prove your digital marketing ROI every month, you need tools to help you.<\/p>\n<div class=\"monthly_campaign_blog_cta_banner monthly_campaign_blog_cta_banner_156432\" style=\"background-image:url(https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/1718x600.png);\"><div class=\"monthly_campaign_blog_cta_banner_main_content\"><h3>Need a plan to create a winning marketing strategy?<\/h3><p>Get started today using a tried and tested step-by-step process to optimize your marketing.<\/p><a target=\"_blank\" class=\"but_2019 section_cta yellow\" href=\"https:\/\/www.smartinsights.com\/content\/create-a-winning-marketing-strategy\/\" onclick=\"ga('send', 'event', 'October 2020 LP Content Blog Banner', 'Clicked', 'Create a Winning Strategy', 1);\">Start Now<\/a><\/div><img decoding=\"async\" class=\"monthly_campaign_blog_cta_banner_img\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/1718x600.png\" alt=\"\"><\/div>\n<h3>Six tools to help you calculate your digital marketing ROI<\/h3>\n<p>In this blog post, I\u2019ll show you six tools you can use to help you calculate the return on investment (ROI) of your marketing efforts.<\/p>\n<p>These tools are useful in various aspects of marketing like content marketing, social media marketing, search engine marketing, and email marketing.<\/p>\n<p>Let\u2019s begin.<\/p>\n<h3>Content marketing ROI<\/h3>\n<p>Running your website requires effective content marketing. But how can you have an idea of your results? First of all, your digital marketing ROI for content will depend on your goal.<\/p>\n<p>1. Google Analytics<\/p>\n<p>If you run a website, Google Analytics is simply a must-have tool. It helps you to track every source of traffic to your website pages. Some important metrics you get from your Google Analytics dashboard are:<\/p>\n<ul>\n<li>Page views<\/li>\n<li>Bounce rates<\/li>\n<li>Visitors location<\/li>\n<li>Source of traffic<\/li>\n<li>Page value<\/li>\n<li>Conversion goals tracking<\/li>\n<li>Assisted conversion value<\/li>\n<\/ul>\n<p>This tool helps you to check all website traffic to individual pages on your website. For a particular month, you can see this metric. You can even compare with previous months to indicate progress in your <a href=\"https:\/\/www.smartinsights.com\/content-management\/measure-content-marketing-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing efforts<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139630 size-large aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Content-marketing-ROI-700x391.png\" alt=\"Digital marketing ROI for content\" width=\"640\" height=\"357\" \/><\/p>\n<p>Likewise, if you run other campaigns on social media and other marketing channels to bring traffic to your website, you\u2019ll be able to see how much traffic you got from these campaigns. You can also see the behaviour of visitors from these channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139631 size-full aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Sessions-via-social-referral.png\" alt=\"Digital sessions via social referral\" width=\"575\" height=\"652\" \/><\/p>\n<p>Even if your marketing goal is to capture leads or make sales, Google Analytics can also help you to track these goals. All you have to do is <a href=\"https:\/\/www.lilachbullock.com\/how-to-create-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a conversion goal in your Google Analytics<\/a> dashboard.<\/p>\n<p>To do this, select your website on the dashboard. After doing that, click on \u201cAdmin\u201d and then \u201cGoals.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-139632 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Analytics-goals-700x348.png\" alt=\"\" width=\"640\" height=\"318\" \/><\/p>\n<p>On the next page, click on \u201c+ New Goal\u201d to create a new goal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139633 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Create-New-Goal-700x171.png\" alt=\"Create New Digital Marketing Goal\" width=\"640\" height=\"156\" \/><\/p>\n<p>To create your goal, you have to select the type. If you\u2019re tracking leads or sales, this should be \u201cdestination.\u201d This could be your \u2018thank you\u2019 page after a new lead releases their information or a purchase is made. Any visit to these pages means the goal has been achieved.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139634 size-large aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Goal-Description-700x579.png\" alt=\"Digital Marketing Goal Description\" width=\"640\" height=\"529\" \/><\/p>\n<p>Next, you have to provide details like the URL of the destination and the value of this goal. This is the average value of your lead or purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-139635 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Goal-details-700x535.png\" alt=\"Goal details\" width=\"640\" height=\"489\" \/><\/p>\n<p>You can then save your goal. Google Analytics helps you track most results on your website if you know where to check.<\/p>\n<h4>2. Cyfe<\/h4>\n<p>This is another tool that helps you to prove your digital marketing ROI across various marketing channels. <a href=\"https:\/\/www.cyfe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cyfe<\/a> allows you to add widgets from these channels:<\/p>\n<ul>\n<li>Advertising<\/li>\n<li>Blogging<\/li>\n<li>Email<\/li>\n<li>Sales &amp; Finance<\/li>\n<li>SEO<\/li>\n<li>Social media<\/li>\n<li>Web analytics<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139636 size-large aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Cyfe-dashboard-700x677.png\" alt=\"Cyfe ROI dashboard\" width=\"640\" height=\"619\" \/><\/p>\n<p>It helps you to track your digital marketing results and ROI across many marketing channels. You can create your dashboards here and manage your data on one platform.<\/p>\n<h3>Social media marketing ROI<\/h3>\n<p>Most of your ideal customers are on social media. How effective is your digital marketing at reaching and converting them?<\/p>\n<h4>3. Hootsuite<\/h4>\n<p>In most cases, a business will maintain a presence in many social media platforms. It can be tedious to track your results on these social media channels individually.<\/p>\n<p>With a tool like <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>, you can manage your social media pages on a single platform and also track results from your social media efforts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-139637 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Hootsuite-dashboard-700x535.png\" alt=\"Hootsuite digital dashboard\" width=\"640\" height=\"489\" \/><\/p>\n<p>Furthermore, Hootsuite has a <a href=\"https:\/\/hootsuite.com\/tools\/social-roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">social ROI calculator<\/a> that you can use to calculate your social media marketing ROI. Let\u2019s consider this example from a Facebook campaign.<\/p>\n<p>Your costs for a Facebook campaign are $1,000 for the ad spend, $500 for content creation costs, and $200 for labor costs. This will take your investment to $1,700.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-139638 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Calculate-your-investment-700x240.png\" alt=\"Calculate your investment\" width=\"640\" height=\"219\" \/><\/p>\n<p>If the ad is linked to a landing page on your website, let\u2019s assume you got these results: 1,000 visits from the campaign, 10% landing page conversion rates, 50% close rates and your customer lifetime value is $1,500.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-139639 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Calculate-your-return-700x206.png\" alt=\"Calculate your return on investment\" width=\"640\" height=\"188\" \/><\/p>\n<p>From these figures, the social ROI calculator can calculate your ROI which is 4,312%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139644 size-large aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236.png\" alt=\"Digital Marketing ROI calculator\" width=\"640\" height=\"216\" \/><\/p>\n<p>If you want to measure your social media ROI across different channels, you can use the Hootsuite Impact. This will create graphs and tables showing how social media has brought in leads and sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-139645 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-media-leads-graph-700x335.png\" alt=\"Social media leads graph\" width=\"640\" height=\"306\" \/><\/p>\n<h4>4. Sproutsocial<\/h4>\n<p>You can measure your social media metrics on this platform as well. Apart from creating goals on Google Analytics, you need to have the knowledge of your performance.<\/p>\n<p>This would include the types of content with the highest engagement, the low performers, number of impressions, number of clicks to your website, and other important metrics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139646 size-large aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Sprout-Social-custom-report-700x453.png\" alt=\"Sprout Social digital marketing report\" width=\"640\" height=\"414\" \/><\/p>\n<p>You can also get these metrics for all social media channels in a single place. These pieces of information will help you access the effectiveness of your social media content and the types of content that connect best with your audience.<\/p>\n<h3>Search Engine Marketing RPO<\/h3>\n<p>Gaining organic traffic from search engines to your website is crucial. Because it\u2019s a targeted source of traffic with people searching keywords related to your service, this will certainly boost your digital marketing results.<\/p>\n<h4>5. SEMrush<\/h4>\n<p>Apart from being one of the most popular keyword research tools today, you can also use <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a> to get insights from your organic traffic. With its Organic Traffic Insights tool, you can get details about the number of users who visit your website through search engines.<\/p>\n<p>Some of these details are:<\/p>\n<ul>\n<li>Number of users<\/li>\n<li>Number of sessions<\/li>\n<li>Number of pages per session<\/li>\n<li>Bounce rates<\/li>\n<li>Goal completion<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139647 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/SEOquake-organic-traffic-insights-700x264.png\" alt=\"SEOquake Digital Marketing ROI\" width=\"640\" height=\"241\" \/><\/p>\n<p>Likewise, you can get the details for each landing page a searcher visits from search engines. If you\u2019ve connected your <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> (GSC) account, you can click on the blue number to get more details about keywords that bring organic traffic to your pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-139648\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/SEOquake-sessions-700x303.png\" alt=\"SEOquake sessions\" width=\"640\" height=\"277\" \/><\/p>\n<h4>6. Sleeknote<\/h4>\n<p>When you have the basic numbers about your email performance and your investment value, <a href=\"http:\/\/sleeknote.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sleeknote<\/a> can help you calculate important email results and your digital marketing ROI. Some details you need to calculate your email ROI on Sleeknote are:<\/p>\n<ul>\n<li>Send volume<\/li>\n<li>Open rates<\/li>\n<li>Click-through rates<\/li>\n<li>Conversion rates<\/li>\n<li>Average value of a conversion<\/li>\n<li>Campaign\u2019s cost<\/li>\n<\/ul>\n<p>You can get most of these values from your email service providers (ESPs). The campaign\u2019s cost includes the addition of content cost, cost of ESP, and others.<\/p>\n<p>From these values, you can get results like:<\/p>\n<ul>\n<li>Revenue<\/li>\n<li>Profits<\/li>\n<li>Cost per open email<\/li>\n<li>Cost per conversion<\/li>\n<li>ROI<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139649 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Sleeknote.png\" alt=\"Sleeknote Digital Marketing ROI\" width=\"368\" height=\"1131\" \/><\/p>\n<p>Through this, you can see the effectiveness of your email campaigns.<\/p>\n<h3>Getting the most out of your digital marketing ROI calculations<\/h3>\n<p>Choosing the right tools and finding the right numbers will help you reach an accurate return on investment value for your monthly marketing reports. Use these tools to help you find your digital marketing ROI across various marketing channels.<\/p>\n<p>Do you use these tools? What other tools do you use to calculate digital marketing ROI?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under pressure to deliver tangible digital marketing measurements? It&#8217;s time to calculate your digital marketing ROI and demonstrate results The fundamental formula for calculating your digital marketing ROI is: ROI = (Gains from investment &#8211; cost of investment)\/(cost of investment) &hellip;..<\/p>\n","protected":false},"author":354149,"featured_media":154050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[29],"tags":[931,1280,1083],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing ROI what it is and how to calculate it | Smart Insights<\/title>\n<meta name=\"description\" content=\"Under pressure to deliver tangible digital marketing measurements? It&#039;s time to calculate your digital marketing ROI and demonstrate results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing ROI what it is and how to calculate it | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Under pressure to deliver tangible digital marketing measurements? It&#039;s time to calculate your digital marketing ROI and demonstrate results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-09T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-08T13:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"236\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lilach Bullock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lilach Bullock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/\",\"url\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/\",\"name\":\"Digital Marketing ROI what it is and how to calculate it | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png\",\"datePublished\":\"2021-07-09T14:00:00+00:00\",\"dateModified\":\"2021-07-08T13:26:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/a1a4627743025670c5d05b4e5c4ac1ea\"},\"description\":\"Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png\",\"width\":700,\"height\":236,\"caption\":\"ROI Calculator\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 tools to help prove your digital marketing ROI, month by month\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/a1a4627743025670c5d05b4e5c4ac1ea\",\"name\":\"Lilach Bullock\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96c99d631734638436fdcfdd38f72cbf?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96c99d631734638436fdcfdd38f72cbf?s=96&d=identicon&r=g\",\"caption\":\"Lilach Bullock\"},\"description\":\"Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She\u2019s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn\",\"url\":\"https:\/\/www.smartinsights.com\/author\/lilachbullock\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing ROI what it is and how to calculate it | Smart Insights","description":"Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing ROI what it is and how to calculate it | Smart Insights","og_description":"Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results.","og_url":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2021-07-09T14:00:00+00:00","article_modified_time":"2021-07-08T13:26:06+00:00","og_image":[{"width":700,"height":236,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png","type":"image\/png"}],"author":"Lilach Bullock","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Lilach Bullock","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/","url":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/","name":"Digital Marketing ROI what it is and how to calculate it | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png","datePublished":"2021-07-09T14:00:00+00:00","dateModified":"2021-07-08T13:26:06+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/a1a4627743025670c5d05b4e5c4ac1ea"},"description":"Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/Social-ROI-calculator-700x236-1.png","width":700,"height":236,"caption":"ROI Calculator"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/6-tools-help-prove-your-marketing-roi-month-by-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"6 tools to help prove your digital marketing ROI, month by month"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/a1a4627743025670c5d05b4e5c4ac1ea","name":"Lilach Bullock","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96c99d631734638436fdcfdd38f72cbf?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96c99d631734638436fdcfdd38f72cbf?s=96&d=identicon&r=g","caption":"Lilach Bullock"},"description":"Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She\u2019s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn","url":"https:\/\/www.smartinsights.com\/author\/lilachbullock\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/139503"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/354149"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=139503"}],"version-history":[{"count":6,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/139503\/revisions"}],"predecessor-version":[{"id":157163,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/139503\/revisions\/157163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/154050"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=139503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=139503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=139503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}