{"id":141513,"date":"2020-07-23T14:40:00","date_gmt":"2020-07-23T13:40:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=141513"},"modified":"2020-07-23T14:39:21","modified_gmt":"2020-07-23T13:39:21","slug":"make-influencer-marketing-as-cost-effective-as-possible-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/","title":{"rendered":"Make influencer marketing as cost-effective as possible [Infographic]"},"content":{"rendered":"<h2>The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?<\/h2>\n<p>You\u2019ve got your small business chugging along nicely, but you want more. You\u2019ve decided that it\u2019s time to take things up a notch or two. You\u2019ve got good traction on social media, and are getting decent traffic to your site.<\/p>\n<p>Clearly, your marketing efforts are paying off.\u00a0 How do you scale them up and extend your reach even further? Have you considered pairing up with an influencer? The right influencer can help you get a lot of exposure for your business.<\/p>\n<p>In this post, we\u2019ll look at how you can make the process as cost-effective as possible.<\/p>\n<h3>What do influencers do?<\/h3>\n<p>Influencers have a reasonably extensive fanbase and regularly communicate with their followers. This can be done through blog posts, social media posts, and videos, to name a few. Their fans trust them and are more inclined to take the influencers\u2019 recommendations to heart.<\/p>\n<p>Influencers typically give your company a shout out over social media, post links to your website, like and share your social media posts. Research demonstrates that small business owners seem to be aware of social media\u2019s marketing potential, with 48% planning to use these platforms for marketing in 2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-141535\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Small-business-marketing-tactics-700x498.png\" alt=\"Small business marketing tactics\" width=\"640\" height=\"455\" \/><\/p>\n<h3>What are the benefits for a small business?<\/h3>\n<p>If you\u2019ve chosen the right influencer, you can expect:<\/p>\n<ul>\n<li>Better brand recognition<\/li>\n<li>Product promotion<\/li>\n<li>To grow your follower base<\/li>\n<li>An ROI of between <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">$5.20 and $18.00 per dollar spent<\/a><\/li>\n<\/ul>\n<h3>How much do influencers charge?<\/h3>\n<p>That depends on the individual influencer and how many followers they have. Generally speaking, the more followers, the more you can expect to pay. Check out the chart below to get an idea of what the rates looked like in 2017.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-141536\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Social-media-product-endorsements-make-celebs-richer-700x498.png\" alt=\"Social media product endorsements make celebs richer\" width=\"640\" height=\"455\" \/><\/p>\n<p>The costs will also depend on the type of work they\u2019re going to do. Most people in this industry value a longer-term contract. This means that they might be willing to give you a better deal if you provide them with more business down the line.<\/p>\n<h3>How to save money on an influencer campaign<\/h3>\n<h4>Choose someone with a smaller following<\/h4>\n<p>Start with an influencer who has between one thousand and ten thousand supporters. <a href=\" https:\/\/www.smallbizgenius.net\/by-the-numbers\/influencer-marketing-statistics\/\"> As the number of followers increases, the level of engagement decreases.<\/a><\/p>\n<p>At some point, an influencer has to start cutting back on reacting or replying to comments. The downside of this is that this could lead to a decrease in comments, driving overall engagement down. The upside for your business is that you don\u2019t have to choose the most expensive influencer to get the best results.<\/p>\n<h4>Get to know more about them<\/h4>\n<p>This is an essential step. The more you know about an influencer, the better. What are they passionate about? What do they consider interesting? Say, for example, that they love dogs and are passionate about rescuing animals.<\/p>\n<p>That\u2019s something you could use. Why not host a fundraiser for an animal rescue organization and invite them to attend? They might come, and, even if they don\u2019t, they\u2019re bound to let others know about the event.<\/p>\n<p>Another reason cyber-stalk your chosen influencer is to get more insight into what they say and what they post about. You can then learn to create posts that center around topics that interest them. Include a quote from a piece that they\u2019ve written, and let them know about it.<\/p>\n<p>They might decide to share your post if it\u2019s well-written and of value to their followers. After all, the influencer\u2019s business is to keep their followers happy. They\u2019re likely to be posting frequently, which means that they need a lot of content. Provide this content, and your site will get a boost.<\/p>\n<h4>Give them freebies to review and offer discounts for their followers<\/h4>\n<p>Freebies are a tried and tested method to get some low-cost publicity. The downside is that you don\u2019t know when, and if, they\u2019ll review your product.<\/p>\n<p>Perhaps you could offer free shipping off the first purchase or a discount on all purchases for the influencer\u2019s followers. Make it something that the fans would appreciate, and you\u2019ve got a good chance of getting some great publicity.<\/p>\n<h3>Final notes<\/h3>\n<p>Influencer marketing does not always have to be expensive. If you choose the right partner and make them the right offer, you might even get away with giving away a few products or throwing a fundraiser.<\/p>\n<p>Find out more about influencer marketing today by taking a look at the 84 stats included in this great <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/influencer-marketing-statistics\/#YouTube_Influencer_Stats\" target=\"_blank\" rel=\"noopener noreferrer\">infographic from Smallbizgenius<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-141537\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Influencer-marketing-2106-edits-2606-700x15001.png\" alt=\"Influencer-marketing-2106-edits-2606\" width=\"640\" height=\"13715\" \/><\/p>\n<div class=\"postauthor\">Mila Bera is a Toronto born, puppy-loving, passionate blogger, currently working as a blogger and contributor at <a href=\"https:\/\/fortunly.com\/\">fortunly.com<\/a>. Traveling the world and proving people wrong is her specialty and hobby. She loves reading up on the newest trends and have a passion for anything creative and trending.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You\u2019ve got your small business chugging along nicely, but you want more. You\u2019ve decided that &hellip;..<\/p>\n","protected":false},"author":96,"featured_media":154829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[965,142],"tags":[1519],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-23T13:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T13:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"632\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Expert commentator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert commentator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/\",\"url\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/\",\"name\":\"Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png\",\"datePublished\":\"2020-07-23T13:40:00+00:00\",\"dateModified\":\"2020-07-23T13:39:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/e0c23c050e2fe4f0dead3cc46d3b909f\"},\"description\":\"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png\",\"width\":632,\"height\":450,\"caption\":\"brands choosing influencers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make influencer marketing as cost-effective as possible [Infographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/e0c23c050e2fe4f0dead3cc46d3b909f\",\"name\":\"Expert commentator\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d14fd9b3fb34d5b3e6aaaa0686d1ac5a?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d14fd9b3fb34d5b3e6aaaa0686d1ac5a?s=96&d=identicon&r=g\",\"caption\":\"Expert commentator\"},\"description\":\"This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.\",\"sameAs\":[\"http:\/\/www.smartinsights.com\/\"],\"url\":\"https:\/\/www.smartinsights.com\/author\/guest-expert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights","description":"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/","og_locale":"en_US","og_type":"article","og_title":"Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights","og_description":"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?","og_url":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2020-07-23T13:40:00+00:00","article_modified_time":"2020-07-23T13:39:21+00:00","og_image":[{"width":632,"height":450,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png","type":"image\/png"}],"author":"Expert commentator","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Expert commentator","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/","url":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/","name":"Make influencer marketing as cost-effective as possible [Infographic] | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png","datePublished":"2020-07-23T13:40:00+00:00","dateModified":"2020-07-23T13:39:21+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/e0c23c050e2fe4f0dead3cc46d3b909f"},"description":"The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/Screenshot-2020-07-23-at-14.33.34.png","width":632,"height":450,"caption":"brands choosing influencers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/online-pr\/make-influencer-marketing-as-cost-effective-as-possible-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Make influencer marketing as cost-effective as possible [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/e0c23c050e2fe4f0dead3cc46d3b909f","name":"Expert commentator","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d14fd9b3fb34d5b3e6aaaa0686d1ac5a?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d14fd9b3fb34d5b3e6aaaa0686d1ac5a?s=96&d=identicon&r=g","caption":"Expert commentator"},"description":"This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.","sameAs":["http:\/\/www.smartinsights.com\/"],"url":"https:\/\/www.smartinsights.com\/author\/guest-expert\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/141513"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=141513"}],"version-history":[{"count":1,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/141513\/revisions"}],"predecessor-version":[{"id":154830,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/141513\/revisions\/154830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/154829"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=141513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=141513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=141513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}