{"id":1426,"count":2,"description":"

How to plan, manage and optimize your marketing priorities for the year ahead using our marketing playbooks<\/h2>\r\n

Marketing playbooks can help you manage your marketing over a set period, providing guidance on best practices and common issues. We find that they are helpful to align your teams around one vision and set of goals, helping to ensure you see good results.<\/p>\r\n
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What is a marketing playbook?<\/h3>\r\nA marketing playbook defines the key messages, types of communications, best practices and optimization techniques that should be used to maximize return-on-investment for different marketing objectives. Created as a comprehensive guide, a playbook will outline how a business or brand will manage their marketing investment and activity over the course of a 12-18 month period.\r\n\r\nThe concept is based on the idea of Playbooks in sports like American Football and Baseball where the coach agrees different attacking and defensive techniques with their team, which can be deployed in different situations to help win against their opposition.\r\n\r\nIn marketing, media is fiercely competitive with multiple competitors and many communications techniques that vary through time. The larger the team in marketing, the more important it is to have an agreed approach that everyone follows, including any external agencies working with the business.\r\n
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What are the advantages of marketing playbooks?<\/h3>\r\nThere are a number of advantages to marketing playbooks, making them ideal for overall campaigns or more channel-specific activities.\r\n\r\nOur playbooks enable you and your team to:\r\n
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