{"id":142889,"date":"2019-08-22T10:08:31","date_gmt":"2019-08-22T09:08:31","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=142889"},"modified":"2023-04-27T16:23:29","modified_gmt":"2023-04-27T15:23:29","slug":"social-media-report-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/","title":{"rendered":"Social media report template"},"content":{"rendered":"<h3>How will this report template help me and my business?<\/h3>\n<p>Social media is established as a core digital communications channel. Communicating with existing customers via their preferred social networks can keep them up to date with new offerings and engaged with your brand. Social media amplification is a great way to gain awareness from potential customers.<\/p>\n<p>By reporting on your social media performance, you\u2019ll be able to show how your brand (or your client) is generating conversation and interaction online through a variety of profiles. You\u2019ll be able to show how fast your followings are growing, what kind of posts get people talking, and which profiles are leading to goal completions in analytics.<\/p>\n<p>This social media report template, made in PowerPoint, walks you through each step of the reporting process. Once you have input your information in this template you will be ready to create detailed social campaign statistics and summarize any further actions that will ensure continued success.<\/p>\n<p>This template includes reporting examples for Facebook, LinkedIn and Twitter, but can be tailored to reporting on any social media channel. It also includes updated information on reporting in Google Analytics 4 (GA4).<\/p>\n<h3>Who is the template for?<\/h3>\n<p>This template has been created for marketers who are responsible for reporting and relaying information about social media performance to other stakeholders and team members. It is also useful for agency executives and managers who are reporting to clients.<\/p>\n<h3>How is this template structured?<\/h3>\n<p>Our social media report template uses the following structure:<\/p>\n<ul>\n<li>Introduction<\/li>\n<li>What to know and prepare before you start<\/li>\n<li>Social performance summary \u2013 summary of changes and actions<\/li>\n<li>Channel comparison \u2013 how does user acquisition and traffic acquisition compare to other channels through time in GA4?<\/li>\n<li>Network comparison \u2013 how does user acquisition and traffic acquisition compare to other channels through time in GA4?<\/li>\n<li>Account overview \u2013 summary of social account performance<\/li>\n<li>Facebook \u2013 a detailed look at how to report on the performance of your Facebook page and its top posts<\/li>\n<li>LinkedIn \u2013 a detailed look at how to report on the performance of your LinkedIn profile and its top posts<\/li>\n<li>Twitter \u2013 a detailed look at how to report on the performance of your Twitter profile and its top posts<\/li>\n<li>Reporting on campaign effectiveness<\/li>\n<li>Conversions - Campaigns in GA4<\/li>\n<li>Attribution reports in GA4<\/li>\n<\/ul>\n<p>At the bottom of each slide we have used the notes section to explain why the data should be included in the report and how we gathered that information, so you can access the same information for your own reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this report template help me and my business? Social media is established as a core digital communications channel. Communicating with existing customers via their preferred social networks can keep them up to date with new offerings and engaged &hellip;..<\/p>\n","protected":false},"featured_media":163164,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media report template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Quickly create detailed reports for your social media campaigns to monitor performance, optimize engagement and assist with conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media report template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Quickly create detailed reports for your social media campaigns to monitor performance, optimize engagement and assist with conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T15:23:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/08\/SM-report-template-Guide-Cover-Creator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/\",\"name\":\"Social media report template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/08\/SM-report-template-Guide-Cover-Creator.png\",\"datePublished\":\"2019-08-22T09:08:31+00:00\",\"dateModified\":\"2023-04-27T15:23:29+00:00\",\"description\":\"Quickly create detailed reports for your social media campaigns to monitor performance, optimize engagement and assist with conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/08\/SM-report-template-Guide-Cover-Creator.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/08\/SM-report-template-Guide-Cover-Creator.png\",\"width\":2480,\"height\":3508,\"caption\":\"Social media report template cover image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/social-media-report-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social media report template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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