{"id":142908,"date":"2019-08-28T11:00:00","date_gmt":"2019-08-28T10:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=142908"},"modified":"2020-03-16T09:33:26","modified_gmt":"2020-03-16T09:33:26","slug":"3-low-cost-marketing-tactics-encourage-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/customer-engagement\/customer-engagement-strategy\/3-low-cost-marketing-tactics-encourage-customer-engagement\/","title":{"rendered":"3 low-cost marketing tactics that encourage high customer engagement"},"content":{"rendered":"

Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing<\/h2>\n

Despite what you may have heard from expensive marketing companies, it doesn\u2019t take a lot of money to get your customers to engage. As long as you know what you\u2019re doing, you can keep costs low and still facilitate a high level of engagement.<\/p>\n

Whether you\u2019re an entrepreneur in a small company, a freelancer, or a member of a big marketing team at a large company, it pays to save money where you can in your advertising techniques. Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing.<\/p>\n

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To begin with, here are three awesome and affordable marketing tactics you can use to encourage more customer engagement.<\/p>\n

1. Make yourself a trustworthy expert<\/h3>\n

A key concept to remember is that becoming an authority doesn\u2019t always require money - just time and knowledge. People want to engage with businesses they feel are reputable and knowledgeable, and you can demonstrate these traits without spending an arm and a leg on paid marketing. The more expertise you can show your customers; the more engagement you will encourage.<\/p>\n

To jumpstart your authority marketing strategy, here are a handful of cheap ways you can demonstrate your expertise to others:<\/p>\n