{"id":144558,"date":"2020-04-29T15:00:00","date_gmt":"2020-04-29T14:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=144558"},"modified":"2020-04-30T14:14:06","modified_gmt":"2020-04-30T13:14:06","slug":"9-ways-to-start-upskilling-your-team-right-now","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/personal-career-development\/9-ways-to-start-upskilling-your-team-right-now\/","title":{"rendered":"9 ways to start upskilling your marketing team right now"},"content":{"rendered":"<h2>Just like other avenues of learning, there are many ways you can approach upskilling your marketing team<\/h2>\n<p>If you\u2019re reading this post, chances are you know how beneficial upskilling can be to your team\u2019s results.<\/p>\n<p>But how exactly do you go about upskilling your team?<\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/06\/Marketing-careers-and-skills-dev-workbook-guide-cover-106x150.png' alt='Marketing careers and skills development workbook'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Download our Free Resource \u2013 Marketing careers and skills development workbook<\/strong><\/p>\n                    <p>Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators and analyze your digital marketing skills.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-careers-and-skills-development-workbook\/'>Marketing careers and skills development workbook<\/a><\/p>\n                <\/div>\n            <\/div>\n<p>Just like other avenues of learning, there are many ways you can approach upskilling. For instance, you will need to consider factors such as:<\/p>\n<ul>\n<li>Upskilling budget<\/li>\n<li>Availability of trainers<\/li>\n<li>Proximity of trainers<\/li>\n<li>Your business needs<\/li>\n<li>Your team needs<\/li>\n<li>Your team members\u2019 preferences<\/li>\n<li>Skills to be learned<\/li>\n<\/ul>\n<p>There are even more factors that may come into consideration once you decide to start upskilling your team.<\/p>\n<p>Fortunately, there are many ways to go about it to get great results. In this blog post, we\u2019ll be looking at nine effective ways to start upskilling your team today.<\/p>\n<h3>1. Use in-house experts<\/h3>\n<p>The people to consider first when trying to upskill are your employees who are excellent at some particular skills. In some cases, the skill you want your team members to learn may just be someone\u2019s day job.<\/p>\n<p>After making a list of the skills you want your employees to learn, you should consider employees who can train others. This has many potential advantages for your team.<\/p>\n<p>First of all, the upskilling process becomes easier as the trainer is readily available to train their colleagues. Added to that, trainers can adapt their training to their trainees as they understand their personality better due to their familiarity.<\/p>\n<h3>2. Use external experts<\/h3>\n<p>In situations where none of your employees has expertise in a skill you want your team to learn (or the time needed to upskill your team), another option is to bring in an expert to train your workers. In addition to this, an external expert can install necessary tools at your workplace that will help employees put their new skills into practice.<\/p>\n<p>You can also decide, when necessary, to use training tools if the expert is far away from your team. This is applicable if your expert is on the other side of the country or even on another continent.<\/p>\n<p>For example, a tool like <a href=\"https:\/\/www.gotomeeting.com\/training\" target=\"_blank\" rel=\"noopener noreferrer\">GoToTraining<\/a> allows external experts to train your employees at a low cost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-144659\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/10\/GoToTraining-e1569244549493-700x415.png\" alt=\"GoToTraining\" width=\"640\" height=\"379\" \/><\/p>\n<h3>3. Sponsor employees to courses and seminars<\/h3>\n<p>When an expert organizes a course or seminar about a skill you want your team members to learn, it\u2019s an opportunity to upskill your employees. This is often a cheaper option than bringing in experts to your company.<\/p>\n<p>In this case, you can send employees who need to learn new skills, to the seminar or course.<\/p>\n<p>Employees who attend the course can, in turn, train their colleagues to get the necessary knowledge.<\/p>\n<p class=\"p1\"><div class=\"monthly_campaign_blog_cta_banner monthly_campaign_blog_cta_banner_152583\" style=\"background-image:url(https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/05\/Best-Practice-x2.png);\"><div class=\"monthly_campaign_blog_cta_banner_main_content\"><h3>Enhance your team&#039;s marketing skills<\/h3><p>Review and apply our free templates to create employee development plans<\/p><a target=\"_blank\" class=\"but_2019 section_cta yellow\" href=\"https:\/\/www.smartinsights.com\/content\/enhance-team-marketing-skills\/\" onclick=\"ga('send', 'event', 'May 2020 UMT Content Blog Banner', 'Clicked', 'Get your free template', 1);\">Get your free template<\/a><\/div><img decoding=\"async\" class=\"monthly_campaign_blog_cta_banner_img\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/05\/Best-Practice-x2.png\" alt=\"Enhance your team's training with Smart Insights Membership\"><\/div><\/p>\n<h3>4. Utilize mentoring<\/h3>\n<p>For new employees especially, this is an effective upskilling method. Even though a new employee will have the basic knowledge about their job, there will still be a knowledge gap in terms of experience and how you apply that knowledge in your workplace. Or, it might be that you employed someone who showed a lot of promise but who didn\u2019t have all the skills needed for that particular job role.<\/p>\n<p>Therefore, most new members of your team need this form of upskilling. Rather than leave a new employee to find their way, a senior team member can be a mentor to guide them through their onboarding process in your team.<\/p>\n<p>In this case, training goes on during the job and the cost is low compared to other ways of upskilling your team. Through mentoring, you can also improve team bonding with a new member.<\/p>\n<p>According to a study by Intelligence group, <a href=\"https:\/\/www.huffpost.com\/entry\/give-them-what-they-want_b_8783712\" target=\"_blank\" rel=\"noopener noreferrer\">79% of millennials<\/a> would want their boss to be a mentor while 88% prefer a collaborative culture than a competitive culture. Considering that millennials will be the largest generation by the end of this decade, mentoring could help you keep more workers <a href=\"https:\/\/www.lilachbullock.com\/productivity-hacks-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaged and productive<\/a>.<\/p>\n<h3>5. Use lunchtime lectures<\/h3>\n<p>Lunchtime lectures are informal but they can be a powerful way to upskill your team members. During a lunchtime lecture, an expert will make a presentation about a skill that other employees can learn.<\/p>\n<p>This is commonly organized monthly to make it effective. Depending on your preferences, the expert could be internal or external. During this lecture, your expert will talk about this skill and how it affects their work and the company.<\/p>\n<p>After the lecture, employees can ask questions and this can be an interactive session as every employee will learn how to apply the knowledge to their work.<\/p>\n<h3>6. Create guidelines for reference during and after the training<\/h3>\n<p>Our brains are powerful organs. But they can also easily forget things during daily activities. When you upskill a team member today, you want them to apply this knowledge for a long period of time.<\/p>\n<p>Having reference material can boost the learning process. It eliminates mistakes that can happen through misinterpretation of the knowledge acquired. Alternatively, these guidelines can serve as training for employees who miss the original training.<\/p>\n<p>With a tool like <a href=\"https:\/\/bloomfire.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomfire<\/a>, you can create a library of guidelines for your training over many years. This way, team members can still go through their past training to learn more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-144660\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/10\/Conference-Presentations-on-Bloomfire-700x445.png\" alt=\"Conference Presentations on Bloomfire\" width=\"640\" height=\"407\" \/><\/p>\n<h3>7. Encourage microlearning<\/h3>\n<p>Due to time constraints or other constraints, it might be impossible to allocate a huge chunk of time for upskilling your employees. A way to encourage upskilling is <a href=\"https:\/\/www.smartinsights.com\/membership\/agency-business-membership\/\" target=\"_blank\" rel=\"noopener noreferrer\">through microlearning<\/a>.<\/p>\n<p>With microlearning, employees can learn new skills at their own pace. This means your employees can take a short form of training whenever they\u2019re free at work until they complete the training.<\/p>\n<p>A tool like <a href=\"https:\/\/www.grovo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grovo<\/a> allows trainers to deliver training in short bits and trainees can acquire knowledge whenever their work permits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-144661 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/10\/Grovo-700x386.png\" alt=\"Grovo\" width=\"640\" height=\"353\" \/><\/p>\n<h3>8. Gamify the learning experience by making it interactive<\/h3>\n<p>Some lessons are best learned through experience. But without experience in the upskilling process, the next best is to simulate a real-life situation.<\/p>\n<p>How will your team members apply their lessons to their jobs? The upskilling process should add simulations like games where they can answer questions or apply their new knowledge in solving problems.<\/p>\n<p>In some cases, training can be done in real-life situations where employees are trained while on the job. When this is impossible, the gamification of the process will make it more effective.<\/p>\n<p>The concept of gamification involves all the human senses and helps people to acquire knowledge faster and more effectively than just reading or watching.<\/p>\n<h3>9. Use a personalized training tool<\/h3>\n<p>If you consider it, you\u2019ll observe that every team member has various needs when it comes to upskilling. Thus, general training might be insufficient for improving all employees.<\/p>\n<p>To ensure that every worker can benefit from upskilling, you need a personalized training tool that will deliver training to them according to their needs and goals. Added to this, an employee will get courses delivered to them based on their learning gap.<\/p>\n<p>Another point to note during upskilling is that employees prefer different content formats while learning. A personalized training tool like <a href=\"https:\/\/www.docebo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Docebo<\/a> learning management system will present training to each employee in their favorite format (podcasts, text, video, quizzes, etc.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-144662 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/10\/Courses-and-learning-plans-on-docebo-700x445.png\" alt=\"Courses and learning plans on docebo\" width=\"640\" height=\"407\" \/><\/p>\n<h3>Conclusion<\/h3>\n<p>If you want to upskill your team, there are many effective options available. And to get the best out of your upskilling efforts and investment, you need to upskill the right way.<\/p>\n<p>Of course, you can combine one or more of these ways depending on your team needs. As stated earlier, you need to consider the factors that affect how you go about upskilling your team members.<\/p>\n<p>By using the right experts, tools, and methods, you can improve your team\u2019s productivity and maximize the ROI on your investments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just like other avenues of learning, there are many ways you can approach upskilling your marketing team If you\u2019re reading this post, chances are you know how beneficial upskilling can be to your team\u2019s results. But how exactly do you &hellip;..<\/p>\n","protected":false},"author":354149,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[342,896],"tags":[1129,1135],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 ways to start upskilling your marketing team right now | Smart Insights<\/title>\n<meta name=\"description\" content=\"9 ways to start upskilling your marketing team right now: Learn how you can approach upskilling your marketing team effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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