Budgeting and forecasting is one of the biggest skills gaps in digital marketing, that's why many businesses fall back on traditional methods of budgeting for the future \u2013 increasing budgets incrementally or basing it on revenue. This process neglects the fact that the coming year is highly unlikely to be a repeat of the last, old expenses can be forgotten about, and overall spending can inflate as teams adopt a \u2018use it or lose it\u2019 mentality to ensure the next period\u2019s budget is adequate.<\/p>\n
By adopting zero-based budgeting (ZBB), you can create more accurate budgets that more accurately reflect your company\u2019s upcoming challenges, activities, and aspirations. It's a flexible approach to budgeting that can be applied across all of your internal departments and digital media channels, encouraging you to look closer at what's worked in the past, what you current priorities are, and how you want to grow your marketing capabilities.<\/p>\n
This briefing will give you an introduction to the world of zero-based budgeting before explaining:<\/p>\n
This briefing has been written for any professional marketer that manages a departmental or channel budget. This includes:<\/p>\n
How will this briefing help me and my business? Budgeting and forecasting is one of the biggest skills gaps in digital marketing, that’s why many businesses fall back on traditional methods of budgeting for the future \u2013 increasing budgets incrementally …..<\/p>\n","protected":false},"featured_media":145503,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\n