For example, consider a study by Zazzle Media. In this study,\u00a0<\/span>60% of companies<\/span><\/a>\u00a0say they find it difficult to produce content consistently while 65% find it hard to produce engaging content.\u00a0<\/span>\u00a0<\/span><\/p>\n There's a solution though. To be successful at content marketing, your first task is to create a\u00a0<\/span>content marketing strategy<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n In your content marketing strategy, you have details such as:<\/span>\u00a0<\/span><\/p>\n Once you have your content marketing strategy, you need to\u00a0<\/span>start creating content<\/span>\u00a0to help you achieve your content marketing goals. Here are some must-see content marketing strategy examples to help inspire you and give\u00a0<\/span>you<\/span>\u00a0ideas of what directions you can take with your strategy:<\/span>\u00a0<\/span><\/p>\n When it comes to content marketing strategy,\u00a0<\/span>HubSpot<\/span><\/a>\u00a0is one of the most successful companies at implementing it. The Inbound marketing company offers detailed content at every stage of its sales funnel to convert more leads.\u00a0<\/span>\u00a0<\/span><\/p>\n These stages include:<\/span>\u00a0<\/span><\/p>\n Apart from the detailed content on its marketing and sales blog, HubSpot also uses other content marketing strategies such as reports, e<\/span>-<\/span>books, lead magnets, etc.\u00a0<\/span>\u00a0<\/span><\/p>\n Through the use of content marketing, the company has risen to become a multi-billion<\/span>-<\/span>dollar company over the years<\/span>\u00a0\u2013 and yes, content marketing has been a large part of that success. They used content to become true thought leaders in their niche and become known as the go-to source for marketing and sales content.\u00a0<\/span>\u00a0<\/span><\/p>\n Plus, they\u2019re taking over search engine searches as well; chances are, any Google search involving marketing and sales topics will results in at least one\u00a0<\/span>Hubspot<\/span>\u00a0post.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n With over 1.5 million visits to their blog,\u00a0<\/span>Buffer<\/span><\/a>\u00a0receives a huge number of visits. But what's their secret? It turns out the secret is open to most marketers.\u00a0<\/span>\u00a0<\/span><\/p>\n Added to this, Buffer used guest posts as a content marketing strategy at the beginning of the company. Co-founder, Leo\u00a0<\/span>Widrich<\/span>, wrote 150 guest posts in 9 months which led to an increase in their\u00a0<\/span>user base from zero to 100,000<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n What\u2019s more, Buffer are all about transparency and they use that in their content marketing strategy as well: they want you to know that their content is always genuine and honest, helping establish them as thought leaders.\u00a0<\/span>\u00a0<\/span><\/p>\n One vital part of your content marketing is landing pages<\/span>\u00a0b<\/span>ecause they're critical to acquiring leads. On your landing pages, you use content to promote an offer and a viewer submits their details to claim that offer.\u00a0<\/span>\u00a0<\/span><\/p>\n Download our Individual Resource \u2013 Content marketing strategy guide<\/strong><\/p>\n This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen.<\/p>\n Access the Content marketing strategy guide<\/a><\/p>\n <\/div>\n <\/div>\n Apart from your\u00a0<\/span>landing page content<\/span><\/a>, another way to use content on your landing page is to promote a lead magnet. This is a piece of content that's relevant to your audience and solves an immediate problem for them.\u00a0<\/span>\u00a0<\/span><\/p>\n Here\u2019s\u00a0<\/span>Mixpanel<\/span><\/a>'s<\/span>\u00a0landing page offering a lead magnet:<\/span>\u00a0<\/span><\/p>\n As an analytics company, it's obvious that this lead magnet is relevant to their ideal prospects and can enlighten them about the benefits of using an analytics tool.\u00a0<\/span>Mixpanel<\/span>\u00a0often use this strategy to help them generate as many leads as possible.\u00a0<\/span>\u00a0<\/span><\/p>\n Often, big companies find it easy to attract negative perceptions of dissatisfied customers. It's a continuous effort to shape customers\u2019 perception of your business.\u00a0<\/span>\u00a0<\/span><\/p>\n And this is what\u00a0<\/span>McDonald's<\/span><\/a>\u00a0did with the \"Question Time\" page. McDonald's Canada decided to answer any question their customers might have about the brand.\u00a0<\/span>\u00a0<\/span><\/p>\n During this campaign, the company answered about 10,000 questions from its customers. Showing transparency like this can help to build trust and a better reputation<\/span>\u00a0\u2013 and this is a constant struggle for McDonalds, who are consistently criticized; however, by leveraging content to be more transparent, they can work on their reputation.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n While marketing your business, it's great to create valuable content. But you don't have to always do the heavy lifting. What if your customers\u00a0<\/span>could<\/span>\u00a0create content for your content marketing campaign?<\/span>\u00a0<\/span><\/p>\n This is what you get through user-generated content. Furthermore, user-generated content\u00a0<\/span>can have a highly positive effect on consumer\u2019s<\/span>\u00a0their buying decision.\u00a0<\/span>\u00a0<\/span><\/p>\n For instance,\u00a0<\/span>bazaarvoice<\/span>\u00a0found that user-generated content has an impact on the buying decision of\u00a0<\/span>84% of millennials<\/span><\/a>\u00a0and 70% of boomers.\u00a0<\/span>\u00a0<\/span><\/p>\n In their content marketing campaign to build brand awareness,\u00a0<\/span><\/span>Tourism Queensland<\/span><\/span><\/a>\u00a0told its followers to create video applications for the best job in the world. The campaign went viral and 35,000 people created video applications.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n Through this, Tourism Queensland had\u00a0<\/span>8.4 million unique website<\/span><\/a>\u00a0visits, 55 million page views, and $368m in media coverage.\u00a0<\/span>\u00a0<\/span><\/p>\n Your content strategy<\/span>\u00a0should always aim to be relevant to your audience's needs. Because without that, it's difficult to get positive results.\u00a0<\/span>\u00a0<\/span><\/p>\n Augmented reality (and virtual reality) is a technology\u00a0<\/span>growing in popularity<\/span><\/a>\u00a0as it provides a new way of consuming content. For a brand like\u00a0<\/span>IKEA<\/span><\/a>, augmented reality can help customers test products even before paying for them.\u00a0<\/span>\u00a0<\/span><\/p>\n Through their augmented reality app, buyers can see how a piece of furniture will fit into their homes before they make the buying decision. This app became popular and got\u00a0<\/span><\/span>over 8.5 million downloads<\/span><\/span><\/a>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n Over the years, visuals have become a vital part of content marketing<\/span>\u00a0\u2013 images, videos, live streaming, etc.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n And as a manufacturer of action cameras, it's no surprise that\u00a0<\/span>GoPro<\/span><\/a>\u00a0<\/span>favours<\/span>\u00a0visual content marketing. The company uses\u00a0<\/span>mostly\u00a0<\/span>visual<\/span>s<\/span>\u00a0on its website as this type of content is suitable for their audience.\u00a0<\/span>\u00a0<\/span><\/p>\n Plus, they get to promote their products through each video posted.<\/span>\u00a0<\/span><\/p>\n![\"Biggest](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image1.jpg\")
<\/p>\n\n
1. HubSpot<\/span><\/h3>\n
![\"Hubspot](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image3.png\")
<\/p>\n\n
![\"Sign](\"\/wp-content\/uploads\/2019\/10\/si_blog_banner.png\")
<\/a><\/p>\n2. Buffer<\/span><\/h3>\n
![\"Buffer](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image2.png\")
In a blog post,\u00a0<\/span>Alfred Lua says<\/span><\/a>\u00a0this result was achieved due to 3 strategies:<\/span>\u00a0<\/span><\/p>\n\n
3. Mixpanel<\/span><\/h3>\n
\n <\/a>\n <\/div>\n ![\"Mixpanel\"](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image5.png\")
<\/p>\n4. McDonald's Question Time<\/span><\/h3>\n
![\"McDonald's](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image4.png\")
<\/p>\n5. Tourism Queensland<\/span><\/h3>\n
![\"UGC](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image7.jpg\")
<\/p>\n![\"Tourism](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image6.jpg\")
<\/p>\n6. IKEA<\/span><\/h3>\n
![\"US](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image9.gif\")
<\/p>\n![\"Ikea](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image8.jpg\")
<\/p>\n7<\/span>. GoPro<\/span><\/h3>\n
![\"GoPro\"](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/11\/image12.png\")
<\/p>\n8<\/span>. Zillow Porchlight<\/span><\/h3>\n