{"id":146319,"date":"2020-10-20T07:25:00","date_gmt":"2020-10-20T06:25:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=146319"},"modified":"2020-10-23T13:01:17","modified_gmt":"2020-10-23T12:01:17","slug":"how-to-create-a-content-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/how-to-create-a-content-marketing-plan\/","title":{"rendered":"How to create a content marketing plan for 2021"},"content":{"rendered":"

How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever?<\/h2>\n

Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you three times more leads at a 62% lower cost<\/a> than traditional marketing. Coming into 2021, knowing that we face a difficult economic recession, now it's more important than ever to leverage content marketing to improve your ROI.<\/p>\n

<\/span>Core Module<\/div>
\"Selecting

Selecting campaign types and ‘always-on’ activity<\/strong><\/p>

Part of the Marketing campaign planning Toolkit<\/p>

Learn the main types of campaigns that you may need to use to achieve your different marketing goals.<\/p>Learn More<\/a><\/div><\/div><\/div>\n

But there's a little problem: how do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever?<\/p>\n

Frankly, the first task you need to perform is to create a content marketing plan. With a good plan in place, you can take the first step to achieve content marketing success next year.<\/p>\n

Unsurprisingly, CoSchedule found that marketers who proactively plan their projects or campaigns are 356% more likely to<\/a> achieve success. So if you want to be among those who generate great results from content marketing in 2021, start by putting together a documented plan.<\/p>\n

In this blog post, I'll share seven steps to create an effective content marketing plan.<\/p>\n

1. Carry out a content audit<\/h3>\n

To create a content marketing plan for 2021, you need an audit to determine your current performance and understand what works and what doesn\u2019t. This knowledge will then help you plan your content marketing strategy.<\/p>\n

While carrying out an audit, some details to check include:<\/p>\n